SINGAPORE – Hilton (NYSE: HLT) has joined the global Hidden Disabilities Sunflower network in Singapore, a globally recognized symbol that helps make the invisible visible by supporting people with non‑visible disabilities. As a Sunflower member, Hilton is reinforcing its commitment to inclusivity, ensuring that all guests, including those with hidden disabilities can receive the support and understanding they need throughout their stay.
All four Hilton properties in Singapore, including Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Singapore Orchard, and Hilton Garden Inn Singapore Serangoon, are now accredited. Team members across these properties have completed specialized training to recognize the Sunflower symbol and proactively support guests with non-visible disabilities, such as autism, chronic pain or sensory sensitivities.
“At Hilton, our hospitality is rooted in a culture of belonging where we want every guest to feel they can show up as their authentic self. We recognize that for many, travel can be challenging when their needs aren't immediately obvious," said Alexandra Murray, area vice president and regional head of South East Asia, Hilton. “By launching the Sunflower program in Singapore, we are empowering our teams to lead the way in inclusive care. This is a meaningful step in our journey to ensure the light and warmth of hospitality are accessible to everyone, regardless of their needs.”
The Sunflower symbol, typically worn as a lanyard, badge, or displayed on a vehicle, signals that a guest may have a non‑visible disability and may require a little extra time or assistance. Guests can also carry a card explaining their specific needs, allowing hotels’ team members to provide tailored care. To further bridge the gap, some team members may wear Sunflower pins to identify themselves as trained allies, making the travel experience more comfortable and seamless.
“We are thrilled to welcome all Hilton properties in Singapore to the global Hidden Disabilities Sunflower network,” said Paul White, CEO, Hidden Disabilities Sunflower. “Individuals with non-visible disabilities have diverse needs, and Hilton is setting a new benchmark for inclusive hospitality by implementing the program in Singapore. This commitment ensures that individuals with non-visible disabilities feel seen, supported, and welcomed from the moment they check in.”
More information on the Hidden Disabilities Sunflower network can be found here.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Conrad Hotels & Resorts
The largest of the Hilton Luxury Brand portfolio with 51 properties across five continents, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with each destination. This commitment comes to life through the brand’s 1/3/5 program, offering exclusive 1-, 3- and 5-hour experiences that showcase each property’s culture, adventure and local essence, allowing guests to deepen their connection to the destination. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Instagram and X.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,100 hotels in 65 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Hilton Garden Inn brightens the stay experience with an array of culinary offerings that are tailored to regional tastes and preferences, providing an elevated and unique dining experience at each location. Experience a positive stay at Hilton Garden Inn by booking at hiltongardeninn.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook and Instagram.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the globe, connecting people, cultures and communities. Offering striking design and vibrant communal spaces – from buzzing lobbies to lively bars, best-in-class restaurants, and iconic gatherings – Hilton Hotels & Resorts is the place to see and be seen in the world’s most sought-after destinations. With more than 600 hotels across six continents, Hilton Hotels & Resorts is where the world comes together, and travelers are masterfully hosted with expertise and care. Experience a legendary stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, X and Instagram.
About Hidden Disabilities Sunflower
Hidden Disabilities Sunflower is a global program dedicated to supporting individuals with non-visible disabilities, conditions, and chronic illnesses. Since launching in the UK in 2016, the Sunflower has expanded worldwide and is now recognized in more than 90 countries. It connects thousands of organizations across sectors, including retail, financial services, education, healthcare, emergency services, entertainment, and transportation, with over 330 airports and 23 airlines participating globally.
The Sunflower gives individuals a simple way to share that they have a non-visible disability. This subtle, voluntary signal empowers people to indicate they may need extra assistance, understanding, time, or space. By fostering awareness, the program helps create inclusive, accessible environments where people feel welcome, valued, and supported.
Hidden Disabilities Sunflower operates in markets including the US, UK, Australia, Belgium, Brazil, Canada, Denmark, Ireland, Latin America, Luxembourg, Poland, the Netherlands, New Zealand, Mauritius, and the UAE. The company is privately held and headquartered in the UK, working globally to advance disability inclusion.
Learn more at https://hdsunflower.com.