- Hilton Hotels & Resorts ranked the world's most valuable hotel brand by Brand Finance for the 11th consecutive year, with a brand value of $19.2 billion.
- Hilton was one of only two hotel brands included in the Brand Finance Global 500 2026 ranking and climbed more than 30 positions from last year’s ranking.
- Nine Hilton brands were recognized in the 2026 Brand Finance Hotels 50 ranking, underscoring the strength of Hilton's growing brand portfolio.
Hilton Hotels & Resorts is ranked No. 1 Hotel Brand for Brand Value for the 11th year in a row by Brand Finance, topping the Hotels 50 ranking with a brand value of $19.2 billion, representing a 28% increase from 2025. Eight additional Hilton brands are included, reinforcing the strength of Hilton’s portfolio.
- Hilton Hotels & Resorts
- Hampton by Hilton
- DoubleTree by Hilton
- Embassy Suites by Hilton
- Home2 Suites by Hilton
- Waldorf Astoria Hotels & Resorts
- Conrad Hotels & Resorts
- Homewood Suites by Hilton
- Curio Collection by Hilton
Each year, Brand Finance conducts the world's largest study on brand valuation for 5,000 of the biggest brands across all industries and publishes more than 100 reports, ranking brands across all sectors and countries. Hilton is also one of only two hotel brands included in the overall Brand Finance Global 500 2026 report and climbed more than 30 positions from the previous year.
“As Hilton’s flagship brand, we are honored to once again be recognized by Brand Finance as the world’s most valuable hotel brand,” said Leonard Gooz, global brand leader, Hilton Hotels & Resorts. "For more than a century, Hilton Hotels & Resorts has evolved alongside travelers, continually re-defining the stay experience while staying true to the hospitality that defines our brand. From energized spaces and memorable culinary experiences to intuitive amenities and locally inspired design, we remain focused on creating stays that feel relevant to today's travelers while helping them connect more deeply with their destination and make the most of their stay.”
The recognition comes as Hilton Hotels & Resorts continues to evolve to meet changing traveler expectations. Brand Finance notes that travelers are increasingly prioritizing quality, personalized and experience-led travel, with leading hotel brands investing in innovation and customer experience to strengthen their competitive position. Across its global portfolio, Hilton Hotels & Resorts is focused on creating more meaningfully connected stays through refreshed public spaces, distinctive food and beverage offerings, thoughtful design and experiences that reflect the character of each destination.
Brand Finance notes in their Global 500 2026 ranking that, in today's environment, global hotel brands are increasingly driving growth through sustained investment in innovation and customer experience. Hilton Hotels & Resorts' 11th consecutive year as the world's most valuable hotel brand reflects its ability to continually evolve the stay experience while maintaining the trust and hospitality that has defined the brand for more than a century.
Learn more about the Brand Finance Hotels 50 rankings here.
FAQ: Hilton Hotels & Resorts Ranks No. 1 Most Valuable Hotel Brand for the 11th Consecutive Year According to Brand Finance
Brand Finance ranked Hilton Hotels & Resorts as the world's most valuable hotel brand for 2026, with a brand value of $19.2 billion. Brand value measures the estimated financial value of a brand and the contribution it makes to a business.
Hilton Hotels & Resorts has been recognized as the world's most valuable hotel brand for 11 consecutive years.
Nine Hilton brands were included in the 2026 Brand Finance Hotels 50 ranking.
Brand Finance is the world's leading independent brand valuation consultancy, evaluating thousands of brands annually and publishing rankings of the world's most valuable and strongest brands.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the globe, connecting people, cultures and communities. Offering striking design and vibrant communal spaces – from buzzing lobbies to lively bars, best-in-class restaurants, and iconic gatherings – Hilton Hotels & Resorts is the place to see and be seen in the world’s most sought-after destinations. With more than 600 hotels across six continents, Hilton Hotels & Resorts is where the world comes together, and travelers are masterfully hosted with expertise and care. Experience a legendary stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, X and Instagram.