Nils-Arne Schroeder

Global Brand Head, Conrad Hotels & Resorts and Head of Luxury & Lifestyle, Asia Pacific

Nils-Arne Schroeder

Nils-Arne Schroeder is the global brand head for Conrad Hotels & Resorts, as well as vice president of Luxury & Lifestyle for Hilton in Asia Pacific.

In his global role overseeing Conrad Hotels & Resorts, Schroeder is responsible for the strategic growth and development of the iconic brand across the globe. Based out of the company's Asia headquarters in Singapore, he leads the brand innovation, strategic direction and leadership initiatives of the luxury brand's portfolio of nearly 60 properties, 18 of which are currently under development, spanning five continents around the world.

As vice president of Hilton’s luxury and lifestyle group in Asia Pacific, Schroeder spearheads all people, performance and product initiatives for the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, and Canopy by Hilton brands across the region. In this role, he oversees the operations of 30 trading hotels comprising five Waldorf Astoria hotels and resorts, 23 Conrad hotels and resorts and two Canopy by Hilton properties. In addition, Schroeder is responsible for driving the rapid expansion of the group’s luxury and lifestyle footprint in the region through ensuring strong relationships amongst the owners, brand and operations teams. His remit also includes growing the portfolio’s current development pipeline of more than 20 hotels and leading their transition from pre-opening to operations.

Schroeder’s experience in the hospitality industry spans more than 30 years across various countries around the world. He started his career with Hilton over 20 years ago and was most recently regional general manager of Indonesia and Timor Leste in which he led the operations of Hilton’s portfolio of five hotels and 14 pipeline properties in the region. During that time, he played an integral role in leading the growth of the robust hotel pipeline, developing strategies for employee training and development while driving performance across a multitude of aspects such as financial success, brand value, guest satisfaction and engagement, as well as service quality.

Through his extensive experience in the region, Nils developed an acute understanding of the Asia Pacific market. He successfully opened and managed Conrad Seoul, Hilton Beijing Wangfujing, Hilton Namhae Golf & Spa Resort and Hilton Kuala Lumpur. Notably, under his five-year leadership as general manager of Conrad Seoul, the hotel became one of the best performing hotels in the region, winning numerous global accolades and helping to redefine luxury for the Conrad brand.

A German national, Nils is married with two teenage kids. He enjoys travelling around the globe with his family, and discovering new destinations, cultures and lifestyles.