- Hilton’s Green Ramadan initiative has been recognized by the World Sustainable Travel & Hospitality Awards as the World’s Leading Sustainable Partnership 2025
- Green Ramadan Program was created in partnership with the United Nations Environmental Program (UNEP) West Asia and AI-powered food waste management platform Winnow
- Participating hotels reduced food waste per cover by more than 80% compared to 2023, saving 18,900 meals and preventing 32.4 tons of C02e
DUBAI – Hilton (NYSE: HLT) acclaimed sustainability initiative Green Ramadan has been recognized as the World’s Leading Sustainable Partnership 2025 by the World Sustainable Travel & Hospitality Awards, showcasing Hilton’s continued leadership in reducing food waste across its portfolio aligned with its Travel with Purpose strategy.
Created alongside the United Nations Environmental Programme (UNEP) West Asia, and Winnow, an AI-enabled food waste management platform, Green Ramadan was launched in 2022 across three hotels in three countries and achieved a 61% reduction in food waste. The program has now expanded to 45 hotels in 14 countries serving more than 340,000 guests during iftar and suhoor, traditional meals during Ramadan.
Where Innovation Meets Tradition
Behind these results were many moments of collaboration: chefs adjusting menus and portions, teams rethinking service models, and guests inspired to make mindful dining choices. Each participating hotel installed Winnow’s AI-enabled technology to monitor food waste throughout preparation and service. Weekly briefings helped transform insights into action.
Small but meaningful changes drove impact:
- Shifting from buffets to live cooking stations to reduce over-production.
- Offering smaller portions and plated bread service to avoid excess display.
- Introducing low-waste dishes using trimmings and surplus ingredients.
- Displaying UNEP’s “Recipe of Change” materials to encourage mindful dining among guests.
By pairing data-driven insight with behavioral science and cultural awareness, Hilton teams showed that sustainability can enhance hospitality without compromising tradition.
Recognition for a Global Movement
“Sustainability is a collective effort, and real progress happens through partnership grounded in respect and impact,” said Emma Banks, vice president, F&B brands and operations , EMEA, Hilton. “Green Ramadan brings together technology, behavioral science, and culinary creativity to inspire more responsible dining. Being recognized alongside Winnow as the World’s Leading Sustainable Partnership 2025 is a testament to what’s possible when innovation and purpose unite.”
This recognition highlights how Green Ramadan is shaping the future of responsible dining across Hilton’s portfolio. The program’s insights are already guiding new waste-reduction initiatives in support of Hilton’s Travel with Purpose 2030 Goals, which aim to cut waste by 50%.
Hospitality That Makes a Difference
From the kitchens of Waldorf Astoria Dubai Palm Jumeirah to the dining rooms of Conrad Cairo and Hilton Kuala Lumpur, Green Ramadan shows what’s possible when hospitality leads with heart, proving that every meal can make a difference for people, communities, and the planet.
For more information regarding Hilton’s Travel with Purpose strategy to positively impact people, hotels and communities please visit travelwithpurpose.hilton.com
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.