SINGAPORE – As families across Asia Pacific prepare to reunite around the table this Lunar New Year, Hilton unveils Kitchen Kinship, a regional initiative that celebrates connection and the joy of shared dining. This time of year, menus are designed to take on a communal format, with dishes that honour the season’s rich festive traditions and the coming together of loved ones.
Available across select Hilton properties in Southeast Asia, Kitchen Kinship will be brought to life at Conrad Bangkok, Conrad Manila, Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Kuala Lumpur, Hilton Petaling Jaya, and La Festa Phu Quoc, Curio Collection by Hilton, with each hotel interpreting the campaign through its unique lens. While the campaign launches during a period traditionally associated with family gatherings across Asia Pacific, Kitchen Kinship is shaped by the expanding appeal of multi-generational travel, where families seek destinations and experiences that allow them to reconnect meaningfully.
This initiative is underscored by insights from Hilton’s 2026 Trends Report, which highlights the rise of “generation permutations” - expanded family structures where grandparents, parents, children and other family members travel and dine together. In response, guests are gravitating toward experiences that feel inclusive, flexible and emotionally resonant, with shared meals emerging as a powerful anchor of connection. Across Asia Pacific, spending time with family now outweighs personal relaxation as the top holiday priority, with six in 10 travellers (61%) saying quality time matters more than downtime. When it comes to activities, culinary exploration leads the way (69%), reflecting families’ desire for stays that inspire discovery, learning and meaningful connection. This preference is especially pronounced in Singapore, where more than eight in 10 families (81%) cite food-led experiences as their top family activity - a nod to the city-state’s vibrant and celebrated dining culture.
At the heart of Kitchen Kinship is a simple yet powerful idea: the table as a place of togetherness. Participating Hilton hotels will offer menus and dining experiences designed for sharing, reinforcing the role of food as a connector across generations, traditions and cultures.
At Conrad Bangkok’s Liu Restaurant, Kitchen Kinship takes shape through tiered family-style set menus designed for gatherings of varying sizes (four to 10 guests), alongside an all-you-can-eat dim sum lunch. Conrad Manila’s China Blue by Jereme Leung brings families together through generous reunion menus and banquet-style dining rooted in culinary heritage and tradition. At Conrad Singapore Marina Bay, the initiative is expressed through refined Cantonese highlights at Golden Peony, including a whole celebratory roasted suckling pig, while Conrad Singapore Orchard’s Summer Palace showcases Michelin-starred Cantonese craftsmanship through festive dishes designed for corporate entertaining and family celebrations alike.
Hilton Kuala Lumpur’s Chynna brings a delicate expression of Kitchen Kinship through modern Cantonese and Shanghainese cuisine led by Celebrity Chef Lam Hock Hin, complemented by Hilton Petaling Jaya’s Toh Yuen Chinese Restaurant, which blends authentic Cantonese flavours with contemporary presentation. Completing the regional picture, La Festa Phu Quoc’s Seta presents an intimate iteration of Kitchen Kinship through contemporary Cantonese dining served in a refined, design-led setting inspired by Italian charm.
Through Kitchen Kinship, Hilton continues to strengthen its position as a hospitality leader that understands the emotional role food plays in travel - not just as sustenance, but as a way to connect people, cultures and generations.
Kitchen Kinship runs from 2 February to 15 March 2026 across participating properties.
Conrad Bangkok
Liu Restaurant
2 February - 15 March 2026
Dining formats at Liu Restaurant range from an All-You-Can-Eat Dim Sum Lunch — available daily from 2 February to 15 March — featuring a wide selection of handcrafted Cantonese specialities, alongside family-style set menus designed for both intimate and larger celebrations, which are available exclusively the Lunar New Year celebration period from 14 to 18 February. From the Essential Set Menu curated for smaller groups to the more elaborate Family and Premium Family Set Menus showcasing generous Cantonese centrepieces such as Braised Fish Maw Soup with Conpoy, Bamboo Pith, Chicken Black Mushrooms and Crab Meat and Hong Kong-Style Roasted Peking Duck, each menu encourages sharing and reflects the joy of dining together around one table.
Conrad Manila
China Blue by Jeremy Leung
11 February - 3 March 2026
Symbolic highlights include Chinese New Year raw salmon with mixed fruit and crispy lobster Yee Sang, live seafood dishes, indulgent abalone and fish maw preparations, and the restaurant’s signature Barbecued Roasted Duck served with mandarin orange sauce - a festive special not to be missed. Set against an elegant backdrop accented by striking blue chandeliers and panoramic views of Manila Bay, China Blue offers a sophisticated yet welcoming setting for shared celebrations.
Conrad Singapore Marina Bay
Golden Peony and Oscar’s
1 February - 3 March 2026
At Golden Peony, curated set menus and à la carte highlights, available from 2 February to 3 March, reinterpret classic Hong Kong Cantonese traditions through a contemporary lens, with large-format dishes designed for sharing.
Signatures such as the Roasted Suckling Pig stuffed with Fish Maw, Sea Cucumber and Conpoy Orzo Rice, alongside classic steamed seafood preparations, are designed for group dining and festive reunion. Complementing this, from 1 February to 3 March, Oscar’s offers generous international buffet spreads with interactive elements such as a DIY Prosperity Yu Sheng, where the symbolic dish is assembled before a communal toss, marking the start of shared celebrations at the table.
Conrad Singapore Orchard
Summer Palace
19 January - 3 March
Guests are invited to gather at the Michelin-starred Summer Palace at Conrad Singapore Orchard for classical Cantonese dining rooted in precision, heritage, and the art of sharing. Set within an elegant dining room, the experience is designed for family reunions, corporate entertaining and celebratory occasions throughout the season.
Across the menus, Summer Palace’s signature festive dishes take centre stage - Prosperity Yu Sheng prepared with premium selections such as Alaskan King Crab, Mexican Abalone, or Lobster; slow-prepared soups including Braised Mini Buddha Jumps Over the Wall and Double-Boiled Superior Bird’s Nest with Morel Mushroom and Conpoy; and classic Cantonese showpieces such as Braised Australian Abalone, Steamed East Star Garoupa, and Barbecued Suckling Pig Two Ways. The table is complete with New Year staples, including Ee Fu Noodles with Dried Oyster and Sea Moss and Wok-Fried Glutinous Rice with Baby Abalone.
Available exclusively 16 February, guests can look forward to a Chinese New Year Eve Reunion Banquet, held at the Royal Pavilion Ballroom, featuring signature menus from Summer Palace amid special festive entertainment.
Hilton Kuala Lumpur
Chynna
15 January - 3 March 2026
Led by Celebrity Chef Lam Hock Hin, the menus spotlight symbolic sharing dishes such as prosperity yee sang, braised abalone and seafood specialities, alongside classic steamed and roasted preparations. The menus at Chynna are expressed through a range of thoughtfully curated Auspicious Reunion Sets, designed for communal dining and tailored to different group sizes.
From classic reunion-style set menus crafted for tables of five to more elaborate selections featuring premium seafood, abalone and slow-cooked specialties, each menu is composed to be shared at the centre of the table. Complemented by traditional desserts and celebratory rituals such as the prosperity toss, the dining experience encourages conversation, connection and a sense of occasion, embodying the joy of coming together around one table.
Hilton Petaling Jaya
Toh Yuen Chinese Restaurant
5 January - 15 March
Toh Yuen’s signature Chinese New Year menus begin with auspicious Prosperity Yu Sheng prepared with premium selections such as Hokkaido scallops, salmon or silver fish. The dining experience unfolds through a series of classic Cantonese dishes crafted for sharing, including slow-simmered soups, roasted meats, delicately prepared seafood and claypot rice dishes that anchor the meal in tradition. Highlights from the Abundant Wealth set menu include Double-boiled Fish Maw with Matsutake Mushroom, Roasted Cherry Valley Duck with Braised Mustard Greens and Peanuts, Braised 5-Head Abalone and Treasure Bean Curd with Black Truffle Chicken Sauce, and Steamed France Turbot with Dried Orange Peel and Ginger, reflecting the depth and generosity of Cantonese festive dining.
La Festa Phu Quoc, Curio Collection by Hilton
SETA
2 February - 15 March 2026
At La Festa Phu Quoc, Seta presents contemporary Cantonese cuisine served in an intimate setting defined by artisanal textures and refined elegance. Set within an Amalfi Coast–inspired resort infused with Italian charm and personality, the restaurant offers a warm, design-led backdrop for shared dining, where connection is fostered through both food and atmosphere.
Two curated set menus - designed for two guests and six guests - reflect different ways of coming together, from intimate celebrations to small family gatherings. Through thoughtful craftsmanship and a focus on shared plates, the dining experience emphasizes connection, comfort and a strong sense of place.
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