SEOUL, Korea – Hilton (NYSE: HLT), in partnership with American Express (NYSE: AXP) and South Korean credit card company Lotte Card, today announced the launch of two cobrand Private Label Credit Cards (PLCCs): the Hilton Honors Amex Premium Card and the Hilton Honors Amex Card.
Designed to unlock the best of Hilton Honors and elevate the Hilton experience worldwide, these cards are now available exclusively to South Korea residents. Card Members will earn Hilton Honors Bonus Points on everyday spending, like supermarkets, restaurants, and department stores, as well as on eligible purchases at more than 8,300 Hilton properties across 24 brands, including Hilton Grand Vacations, in 138 countries and territories worldwide. These Points can be redeemed for stays at all Hilton’s global and partner programs or for exclusive, money-can’t-buy experiences through the Hilton Honors Experiences platform. Card Members can also enjoy additional perks, such as upgrades to Hilton Honors Gold or Diamond status and free weekend night certificates, depending on their card type and spending level.
“In the new golden age of travel, we see a growing demand for outbound travel in South Korea. With our trusted partners Lotte Card and American Express, these cards provide our local customers with unique offerings that enhance their Hilton stay globally,” said Heather Laverne, vice president and head of international co-brands, Hilton. “These cards not only reward with Hilton Honors Points but also elite status and associated travel benefits. They are a fantastic choice for savvy travelers and we look forward to welcoming new travelers to experience the benefits that the Hilton Honors loyalty program provides.”
“This product leverages the strengths of Hilton, renowned for being a global hospitality company that caters to travelers’ needs, and American Express, which builds on its longstanding co-brand card partnership with Hilton in the U.S. and Japan,” said James Cho, chief executive officer, Lotte Card. "We will continue to collaborate closely to ensure that everyday card use translates into benefits at Hilton.”
“We’re pleased to bring the first Hilton co-branded Card to Korea. This launch is a testament to the strong partnerships between Hilton, Lotte Card, and American Express, who share the same vision of providing the best-in-class travel benefits to our Card Members,” said Sean Kim, Korea country manager and VP, American Express.
To celebrate the launch, new Card Members can take advantage of limited-time welcome offers, including additional weekend night certificates and lower spending thresholds for status upgrades, available through January 31, 2025. Applications for the new cards can be submitted through the Lotte Card DIGILOCA application.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising 9,100 properties in 143 countries and territories, with nearly 250 million members. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits – from the Points & Money slider and exclusive member discounts to no blackout dates and the Fifth Night Free perk on reward stays booked with all Points. Members can earn and redeem Points for free nights, purchases on Amazon, exclusive experiences and charitable contributions, including through select co-branded credit cards. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where they can check in, choose and access their room using Digital Key. The next evolution of the Hilton Honors program makes earning elite status even more achievable and rewarding and includes the introduction of the new Diamond Reserve tier. Hilton Honors is free to join, and travelers can enroll online at hiltonhonors.com. Learn more about the program at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.
//About Lotte Card//
Lotte Card is credit card company established in 2002. As of the third quarter of 2024, Lotte Card had 9.57 million credit card members and around 3.17 million affiliated merchants, conducting card business, installment finance, and general loans. Lotte Card is currently shifting its business model beyond traditional credit card operations, focusing on creating a new future-oriented model that maximizes convenience and benefits for customers, with 'DIGILOCA' strategy at its core. To achieve this, Lotte Card is concentrating on introducing various curation services in the 'DIGILOCA' application, helping customers make more valuable choices easily and quickly in their consumption decisions.//
//About American Express//
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at //americanexpress.com/ko-kr/network/// or //americanexpress.com//.//