DENVER, Co. and MCLEAN, Va. – When you’re going into outer space for an extended period of time, Hilton and Voyager Space want astronauts and space tourists to know it matters where you stay. Voyager, a global leader in space exploration, today announced Hilton will be the official hotel partner of Starlab, Voyager’s planned free-flying commercial space station.
"Starlab will be more than just a destination, it will be an experience made infinitely more unique and artful with the Hilton team’s infusion of innovation, expertise and global reach."
“Starlab will be more than just a destination, it will be an experience made infinitely more unique and artful with the Hilton team’s infusion of innovation, expertise and global reach,” said Dylan Taylor, chairman and CEO, Voyager Space. “Voyager and Hilton are acutely focused on creating innovative solutions for the future of humanity and this partnership opens new doors to what is possible for comfort-focused space exploration and habitation.”
Voyager, and its operating company Nanoracks, were awarded $160 million in NASA funding in 2021 for the Starlab space station, which is set to replace the International Space Station. Starlab is planned to have the capacity to continuously host up to four astronauts and house the George Washington Carver (GWC) Science Park, a state-of-the-art laboratory system and first science park in space. Starlab leverages Voyager and Nanoracks' experience managing global customer experience and research operations on the International Space Station for over a decade.
"This landmark collaboration underscores our deep commitment to spreading the light and warmth of hospitality and providing a friendly, reliable stay – whether on the ground or in outer space.”
“Hilton has been innovating to improve the guest experience and pioneering new destinations for travel for more than a century. We are thrilled to partner with Voyager to bring that expertise to Starlab,” said Chris Nassetta, president and CEO, Hilton. “For decades, discoveries in space have been positively impacting life on Earth, and now Hilton will have an opportunity to use this unique environment to improve the guest experience wherever people travel. This landmark collaboration underscores our deep commitment to spreading the light and warmth of hospitality and providing a friendly, reliable stay – whether on the ground or in outer space.”
This first-of-its-kind venture builds on Hilton’s effect in new and emerging markets, its storied history with space, and its global lodging and hospitality leadership, welcoming more than three billion guests across a portfolio of 18 brands comprising 7,000 properties in 122 countries and territories. In partnership with Voyager, Hilton will bring this unique scale and customer focus to Starlab as it continues to serve every traveler for every trip occasion.
The research and design work being dedicated to Starlab could also lead to advancements driving sustainability and greater design efficiencies for future hotel owners in space and on Earth. Just as Hilton has done for its more than 100-year history, from creating the first central reservation system and being the first hotel to offer in-room air conditioning, to introducing Digital Key technology and pioneering Confirmed Connecting Rooms, the company will continue to set the standard for the industry - now bringing that legacy of innovation beyond Earth.
With its recently launched global platform, Hilton. For the Stay., bolstered by an ad campaign, “It Matters Where You Stay,” the company also brings a wealth of consumer insights that prove the stay is the crucial element that can make or break any trip, even to outer space. Hilton will bring the company’s renowned hospitality expertise and experience to support the design and development of crew suites aboard Starlab, helping to reimagine the human experience in space, making extended stays more comfortable.
Voyager and Hilton will partner in the areas of architecture and design, leveraging Hilton’s world-class creative design and innovation experts, to develop Space Hospitality crew headquarters aboard Starlab, including communal areas, hospitality suites and sleeping arrangements for the astronauts. Additionally, the teams will seek to explore opportunities together for longer-term efforts including the ground-to-space astronaut experience, global co-marketing and branding, and other tourism, educational and commercial efforts.
Hilton & Space
At the height of the space race, Barron Hilton dreamed of a Hilton hotel on the moon, even going so far as to develop concept drawings and promotional materials such as reservation request cards and mock-up room keys for the Lunar Hilton.
Cookies in Space
Hilton became the first hotel company to participate in research aboard the International Space Station as the DoubleTree by Hilton famous warm chocolate chip cookie became the first ever food baked in space in an experimental oven.
Crew Lodging, Hospitality Suites for Starlab Space Station
Voyager and Hilton will partner in the areas of architecture and design, leveraging Hilton’s world-class creative design and innovation experts, to develop Space Hospitality crew headquarters aboard Starlab, including communal areas, hospitality suites and sleeping arrangements for the astronauts.
Longer‑Term Partnership with Voyager Space
The teams will seek to explore opportunities together for longer-term efforts including the ground-to-space astronaut experience, global co-marketing and branding, and other tourism, educational and commercial efforts.
Innovating the Guest Experience
The research and design work being dedicated to Starlab could also lead to advancements driving sustainability and greater design efficiencies for future hotel owners in space and on Earth.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of world-class brands comprising more than 7,200 properties and more than 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 158 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Voyager Space
Voyager Space is a space technology company with nearly 20 years of spaceflight heritage. Voyager's long-term mission is to create a vertically integrated NewSpace company capable of delivering any space mission humans can conceive. The firm's first-in-industry model is uniquely tailored to support the growth needs of commercial space companies by replacing traditional private capital models with a longer-term approach that provides permanent capital.
Cautionary Statement Concerning Forward-Looking Statements
This press release contains "forward-looking statements." All statements, other than statements of historical fact, including those with respect to Voyager Space, Inc.'s (the "Company's") mission statement and growth strategy, are "forward-looking statements." Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve many risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. Potential risks and uncertainties include, among others, general economic conditions and conditions affecting the industries in which the Company operates; the uncertainty of regulatory requirements and approvals; and the ability to obtain necessary financing on acceptable terms or at all. Readers should not place any undue reliance on forward-looking statements since they involve these known and unknown uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.