SANTORINI, Greece – Reopening 8 April 2026, Sandblu Santorini returns as LXR Hotels & Resorts’ first retreat in Greece. A sanctuary above Kamari’s black-sand shoreline designed for travellers drawn to discovery, design, and deeply personal service, each of the hotel’s 66 rooms, suites, and villas channels the island’s Cycladic heritage, artfully styled to mirror the volcanic landscape and the ever-changing light of the Aegean.

Sandblu Santorini, LXR Hotels & Resorts - Exterior

Sandblu Santorini, LXR Hotels & Resorts - Exterior - Villa Etherio Pool
Intriguing Design Rooted in Cycladic Tradition
Perched above Kamari’s black-sand beach, the intimate enclave of 36 rooms, 27 suites, and three villas features whitewashed walls, volcanic stone, and soft coastal tones that echo Santorini’s shoreline and sky. Each guest room celebrates local craftsmanship with natural woods, sea-washed hues, and private terraces that pull the outdoors in, with almost half featuring their own private pools. The exclusive villas offer private pools, wide terraces and the kind of privacy that lets the island fall away.

Sandblu Santorini, LXR Hotels & Resorts - King Premium Suite Sea View Pool

Sandblu Santorini, LXR Hotels & Resorts - Etherio Villa with Sea View and Pool

Sandblu Santorini, LXR Hotels & Resorts - King Premium One Bedroom Suite with Sea View

Sandblu Santorini, LXR Hotels & Resorts - King Deluxe Room with Pool
Distinctive Dining Rooted in Local Tradition
Sandblu Santorini’s six culinary destinations each offer a different vantage point on the island’s flavours, from just-caught seafood to the volcanic-grown wines for which Santorini is famous. Nectar reframes Greek cuisine through a contemporary lens, while Plateia carries the day from breakfast to late dinners with views of the infinity pool and ocean. Aroma houses a 300-label cellar spanning local and international vintages, and mornings begin with warm pastries and artisanal coffee at Stari Bakery. The standout of Sandblu Santorini’s dining portfolio is Blu, an off-property Rockwell Group-designed terrace restaurant, where modern Greek-Mediterranean cooking meets Santorini’s most iconic view – the UNESCO Geological Heritage site, Caldera.

Sandblu Santorini, LXR Hotels & Resorts - Nectar
Feisal Jaffer, global head, LXR Hotels & Resorts, said, “Sandblu is the Santorini most travellers hope to stumble into - quiet, design-led, and deeply local. It is an ideal expression of LXR: a refined base for personal discovery that brings you closer to the island’s people, culture, and hidden gems. Since launching in 2018, LXR has thoughtfully focused on sophisticated global travellers seeking meaningful experiences, distinctive design, and bespoke personalised service. As we continue to curate our European growth, Sandblu Santorini serves as an ideal introduction to our brand, inviting guests to connect deeply with the island’s unique character and the people who bring it to life.”

Sandblu Santorini, LXR Hotels & Resorts - Ároma
Leonidas Anagnostou, general manager, Sandblu Santorini, LXR Hotels & Resorts, said, "At Sandblu we’re deeply passionate about luxury hospitality that is emotionally resonant, thoughtfully curated, and effortlessly elevated. For 2026 we are excited for another year of creating unforgettable guest experiences, continuing to create a space where guests can connect with themselves, stop, breathe and leave feeling restored and refreshed.”
The Wellness Collective: A Holistic Approach to Wellness

Sandblu Santorini, LXR Hotels & Resorts - Aurora Spa Pool
New for 2026, The Wellness Collective is Sandblu Santorini’s season-long programme of hosted practitioners and small group experiences designed to meet travellers wherever they are on their personal journey. From guided movement and meditation to restorative rituals and expert-led workshops, each session is curated with the same intention as the resort itself, to help guests reconnect, recalibrate, and return to the world restored. The resort will partner with leading practitioners and specialists to host sessions and retreats spanning yoga, nutrition, meditation, sound bathing, psychology, and more, creating transformative experiences rooted in authentic wellness practices.

Sandblu Santorini, LXR Hotels & Resorts - Aurora Spa
Wellbeing lives at the heart of the Sandblu Santorini experience, with The Aurora Spa featuring ESPA and 111SKIN treatments, complemented by a sauna, steam room, and indoor heated pool, offering a soothing counterbalance to long days in the Aegean sun. The property’s two-story Nous & Sóma fitness facility is equipped with state-of-the-art Technogym equipment, a reformer Pilates studio, and a Kinesis Vision machine.
Story-Worthy Adventures Through Santorini’s Hidden Corners

From volcanic-terrain horseback riding to on-property olive oil and wine tastings celebrating local agricultural traditions guided by local purveyors, Sandblu’s experiences are designed for travellers who seek a distinctly local connection. Wine enthusiasts can enjoy private tastings at the resort’s new Santovini Wine Cellar, a natural cave tucked into the property, offering a uniquely atmospheric setting for intimate and celebratory gatherings. Each experience at Sandblu Santorini is crafted to invite guests to venture beyond the expected through a curated collection of bespoke experiences in LXR’s spirit of personal adventure.

Sandblu Santorini, LXR Hotels & Resorts - Pool Blu
Sandblu Santorini adds to LXR Hotels & Resorts’ growing global portfolio of nearly 40 trading and pipeline properties, marking the debut of LXR’s first luxury hotel in Greece. The opening will be closely followed by the brand debut of Conrad Hotels & Resorts, with the arrival of Conrad Athens The Ilisian including Conrad and Waldorf Astoria Residences and Conrad Corfu in the coming months.
Sandblu Santorini is part of Hilton Honors, the award-winning guest-loyalty programme for Hilton's 27 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.
The hotel is located at Ancient Thira, Kamari, Santorini, 84700, Greece. Reservations can be made directly through the hotel’s website or the Hilton Honors mobile app. Read more about LXR Hotels & Resorts at stories.hilton.com.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About LXR Hotels & Resorts
LXR Hotels & Resorts is a growing collection of nearly 40 trading and pipeline luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. As part of its commitment to enriching the guest experience, LXR Hotels & Resorts celebrates experiential travel with the Pursuit of Adventure, a new brand signature that immerses guests in authentic, curated experiences that reflect the unique culture and character of each destination. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr and follow the brand on Instagram and Facebook.
