Chris Silcock is President, Global Brands and Commercial Services for Hilton, spearheading the company’s efforts to deliver market-leading performance and innovation across its global portfolio.
In this role, Chris leads the positioning of Hilton’s world-class brands and industry-leading commercial engine. This includes performance support, owner relations, and global brand strategy and management, as well as technology, sales, revenue management, distribution, enterprise data and analytics, customer engagement, marketing, and loyalty.
Prior to this role, Chris served as Chief Commercial Officer, where he led the company’s global sales modernization process, established Hilton’s first Enterprise Data and Analytics team, and delivered consistent and meaningful market outperformance by transitioning revenue management to a data-driven discipline.
Chris has held various leadership positions in his nearly 30 years at Hilton, including Head of Revenue Management and Online & Regional Marketing, as well as positions at the company’s properties. He began his career with Hilton as a catering and banquet waiter at Hilton Watford in the U.K.
In addition to his time at Hilton, Chris consulted with several hospitality companies, including large international chains, smaller operators, and independent hotels across Europe. He has also served on the board of Groups360, a leading online marketplace for meetings, as well as Roomkey, a joint venture of six global hospitality companies.
Chris holds a Bachelor of Science in Computer Studies from the University of Essex and studied music before his hospitality career.