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20 in 20: Canopy by Hilton Says Hello to 20 New Neighborhoods Around the World in 2020

Hilton’s lifestyle brand set to nearly triple portfolio, expanding presence to nine countries by year end

MCLEAN, Va. - Canopy by Hilton, Hilton’s (NYSE: HLT) upper upscale lifestyle hotel brand, announced today it is targeting to open 20 hotels in 2020 across seven countries. Located in the most dynamic neighborhoods across the globe, every Canopy hotel becomes a natural extension of the community in which it calls home and provides an energizing atmosphere with thoughtfully local touches. 

20 in 20

Canopy’s current and projected openings in 2020, which join the brand’s 12 existing hotels in China, Croatia, Iceland and the U.S., include:

  • Brazil: São Paulo-Jardins
  • China: Hangzhou-West Lake
  • France: Paris-Trocadero
  • Mexico: Cancun-La Isla (opened Jan. 28)
  • United Arab Emirates: Dubai-Al Seef1
  • United Kingdom: London-London City
  • United States: Austin-Downtown; Baltimore-Harbor Point; Charlotte-SouthPark; Dallas-Frisco Station; Grand Rapids-Downtown; Jersey City-Arts District; Kansas City-Downtown; Memphis-Downtown; Philadelphia-Center City; San Antonio-Riverwalk; Scottsdale-Old Town; Tempe-Downtown University Area; Washington, DC-Embassy Row (opened Jan. 14); and West Palm Beach-Downtown 

“We’ve received resoundingly positive feedback from guests who have loved their local adventures while staying in our 12 existing hotels,” said Gary Steffen, global head, Canopy by Hilton. “We are excited to create more of these authentic experiences with all that Canopy offers in 20 more vibrant neighborhoods this year.”

The Canopy Difference

Following extensive consumer research, Canopy by Hilton was created to provide the uncomplicated comforts, thoughtful design and energizing atmosphere that today’s travelers wanted but were unable to find under one roof. 

While each hotel is unique, they are all united by a few elements that make them “Canopy.” Some of these features include:

  • Residential-style design: Neutral color palettes, plenty of natural light, clean lines and open, flowing spaces that are inspired by how the locals live.
  • Extra comforts: In-room glass water bottles and filtered water stations on every floor; a “transfer lounge” where guests can store luggage, change or shower before or after their stay; and a pet amenity kit in partnership with BARK for four-legged travelers.
  • Top-notch food and drink: Evening tastings of wine, beer and spirits from regional producers and a cocktail program created in partnership with Proprietors LLC, the training arm of renowned bar chain, Death & Co.
  • Local know-how: Employees – called “enthusiasts” – are encouraged to share their local “insider” knowledge and experiences with guests.

Bolstered by Local Experts

No two Canopy by Hilton properties are alike, as each is designed to draw on the life of the locale and spirit of the neighborhood. The brand empowers its owners – many of whom are locals themselves – to shape their property’s design and programming to tell the community’s story. 

Owners work with local architects and designers to connect the property’s aesthetic – from building materials to décor – to the neighborhood’s roots. For example, Canopy Grand Rapids | Downtown leans into the town’s former reputation of “Furniture Capital” of the U.S. with mid-century modern design and Canopy West Palm Beach | Downtown echoes Florida’s citrus groves with its fresh, vibrant design, which includes a six-story fiber optic banyan tree in the lobby and a rooftop treehouse bar. 

Canopy owners also create their own food and drink concepts that can complement the neighborhood’s current offerings and become the new go-to spot for locals. For instance, Canopy Columbus | Short North, which opened July 2019, attracts many residents with its rooftop bar and restaurant that is named after the Columbus’ first doctor, Lincoln Goodale, and features some of the city’s best views. Canopy by Hilton Kansas City | Downtown will revive the spirit of its century-old building with a champagne bar speakeasy. 

“By combining our research-backed Canopy ‘pillars’ with truly local execution, we are helping lifestyle travelers get the most out of their trips and experience the best of a great neighborhood,” Steffen said. 

Growing Global Footprint

Prior to 2020, Canopy by Hilton opened properties in Atlanta-Midtown; Chengdu-City Centre; Columbus, OH-Short North; Dallas-Uptown; Ithaca-Downtown; Hangzhou-Jinsha Lake; Minneapolis-Mill District; Portland, OR-Pearl District; Reykjavik-City Centre; Washington, DC-Bethesda North; Washington, DC-The Wharf; and Zagreb-City Centre. 

Beyond this year, the brand is working with local partners to develop hotels in dynamic neighborhoods across Bangkok, Boston, Cape Town, Chicago, Kuala Lumpur, Madrid, New Orleans, Riyadh, Toronto and more. 

Visit the Canopy newsroom to learn more about the brand and its portfolio and pipeline of hotels.

1 Hilton acquired Canopy by Hilton Dubai | Al Seef in Dec. 2019; the property will celebrate its grand opening this spring following minor renovations.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Canopy by Hilton

Canopy by Hilton is a vibrant boutique lifestyle brand, providing guests a place in the neighborhood to relax and recharge with simple, guest-directed service, comfortable spaces, an energizing atmosphere, and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. The Canopy portfolio includes more than 35 open properties around the globe with 28 under development across 16 countries and territories. Experience a positive stay at Canopy by Hilton by booking at canopybyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at stories.hilton.com/canopybyhilton, and follow the brand on Facebook, Instagram, Twitter and Pinterest.