Conrad Hotels & Resorts Launches 1/3/5 Program to Inspire Meaningful Travel Experiences

SINGAPORE — Conrad Hotels & Resorts today announces the launch of Conrad 1/3/5, a signature brand program designed to encourage fresh perspectives through immersive, thoughtfully curated experiences for the modern traveller. Inspired by the legacy of founder Barron Hilton, the program offers time-tailored itineraries—built around 1, 3, or 5 hour-durations—inviting guests to discover each destination through the lens of bold design, local culture, and meaningful connections.

Whether guests have a single hour or an entire afternoon, Conrad Hotels & Resorts provide tailored experiences unique to each destination—taking into account individual tastes, preferences, and available time to help uncover the soul of a place through its people, culture, and local stories. Developed in response to a growing segment of travellers who prefer structured itineraries and spend significant time researching authentic, off-the-beaten-path experiences, the program simplifies the planning process while preserving a sense of discovery. With 56% of these travellers working closely with travel advisors and 43% turning to the concierge while on property, Conrad 1/3/5 offers a thoughtful, stress-free way to explore meaningfully - without sacrificing comfort, quality, or ease.

The program reflects a growing desire among luxury travelers to invest in experiences over things. According to Hilton’s recent trends report, nearly 70% of global travelers enjoy being active on their trips, and over three-quarters prioritise hotels offering diverse, immersive adventures.  Each 1/3/5 itinerary will be crafted by and bookable through the Conrad Concierge and will provide a highly localised activity meant to make a lasting impact.

“At Conrad Hotels & Resorts, we believe that luxury travel is about how you experience a destination throughout your stay,” said Dino Michael, SVP & global head, Hilton Luxury Brands. “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected. Whether guests want to enjoy a quick tour or embark on a full afternoon of local discovery, this program reflects our commitment to offering meaningful, memorable experiences that connect them more deeply to the world around them.”

Conrad 1/3/5 will be introduced across Conrad properties globally, ensuring guests around the world can connect more meaningfully with their destination. Available at the Concierge desk, the program will be thoughtfully localised by each property, allowing every hotel to bring the concept to life in its own distinctive and culturally relevant way.

Experiences in Asia Pacific

Conrad Tokyo

1 hour

• Omakase Coffee Experience by Lonich: Meticulously curated using rare beans from exclusive farms and global auctions, each pour showcases bold flavour profiles, refined aromas, and impeccable technique.
• A Premium Sake Journey: Crafted by Yaegaki Sake & Spirits — a house with over 350 years of brewing heritage — pairs five elegant expressions of Hasegawa Eiga with a seasonal dish by a master chef in a traditional tatami room. 

3 hours

• The Ukiyo-e Masterclass, from Hokusai to the World: Watch The Great Wave come to life from washi paper as a Certified Master of Traditional Craft recreates Hokusai’s iconic print. Gain deeper insight through a private lecture with Yukiko Takahashi, a living legend of Japanese art.
• The Onigiri Workshop: Experience traditional flavors at Shinbashi Tamakiya, a historic shop founded in 1782 and now run by its 10th-generation owner. Learn about the legacy of this centuries-old establishment, sample its signature tsukudani (preserved seafood) made with a secret sauce, and enjoy crafting your own onigiri rice balls. Guests may also take home a Tamakiya product of their choice as a souvenir. This experience is offered by Wabunka, operated by J-CAT Inc.

5 hours

• Tokyo OCHA (Tea) Night: The experience starts at a neighbourhood izakaya for traditional tea pairings, before shifting to a contemporary tea bar where brews are given a modern twist. 
• Samurai Spirit: Sword Making: Witness a master swordsmith in action, then forge tamahagane steel with your own hands — a rare honour and rite of passage into Japan’s warrior heritage. 

Conrad Bali

1 hour

• Sway Sleep Journey: Guests are wrapped in a weighted blanket and provided with a heated eye pillow then gently cocooned in a swing-style aerial hammock to mimic the comfort of resting on a fluffy cloud or the warm darkness of the womb - inviting the bliss of deep sleep.
• Crystal Sound Healing & Chakra Balancing: This deeply restorative experience with resident healer Ayu Mas uses sound vibrations and crystal energy to harmonize the body’s seven chakra centers. 

3 hours

• Full Moon (Purnama) Celebration: Held every 28 days, this experience begins with traditional Canangsari and Tridatu-making activities, followed by a sacred ritual at the resort’s temple. As the moon rises, guests participate in a calming beachside meditation, culminating in a Melukat spiritual purification ceremony – a traditional cleansing of body and soul.
• Nawa Sanga Yantra Art Therapy: This immersive session blends colour, shape, and intention to foster self-expression, healing, and personal insight, all under the guidance of a skilled practitioner.

5 hours

• Foraging & Forest Bathing: Experience forest bathing (shinrin yoku) on a full-day guided journey through Bali’s diverse landscapes. Travel by a vintage off-road vehicle and jukung kayak to the Bedugul rainforest, then trek under towering Rasamala trees. The day ends with a peaceful lunch by a waterfall before returning to the resort.
• Scenic Cooking Journey: In an immersive culinary journey into the heart of Balinese culture, choose between a guided tour of the Astungkara Way Regenerative Farm or the Amed Salt Panning Farm, each offering a hands-on glimpse into Balinese food traditions. Then, learn to cook one of two traditional Balinese dishes in a chef-led session using your harvested ingredients.

Conrad Singapore Orchard

1 hour

• Basilico Bar Negroni Hour: Savour three distinct Negroni variations, each thoughtfully paired with Italian cicchetti - savoury, snack-like dishes that are a staple in Venetian cuisine. Then, take the reins with a personalised mixology session, where you’ll craft your own bespoke Negroni guided by your palate.
• Basilico Cheese Infusion Workshop: Guided by the hotel’s expert culinary team, handcraft three inventive infusions—Gorgonzola with white chocolate and truffle, Montasio with Amarone wine, and Burrata with fresh pesto. The session concludes with a tasting paired with a glass of Italy’s celebrated Amarone della Valpolicella.

3 hours

• Crafted Spirits: Manhattan Bar Rickhouse Cocktail Experience: Step inside one of the World’s 50 Best Bars for exclusive access and a guided tasting to Manhattan Bar’s pioneering rickhouse — the first barrel-ageing room of its kind in a hotel bar. Guests will build their own custom Manhattan cocktail and bottle it to take home.
• Singapore Stories: Crafted in Cacao (Upcoming): Begin with a behind-the-scenes tour of Mr. Bucket Chocolaterie, where Asian-sourced cacao is transformed into ethically crafted chocolate Next, channel your creativity during a hands-on workshop where you’ll design and decorate your own artisanal chocolate bar. 

5 hours

• Singapore Stories: Edible Garden Walk: Led by an expert arborist, this immersive journey uncovers the island’s living landscape through its native trees, edible plants, and rich ethnobotanical traditions—blending nature, culture, and taste in one quietly inspiring experience. The walk concludes with a serene afternoon tea for two at the Tea Lounge.
• Singapore Stories: Living Peranakan (Upcoming): Step into the vibrant world of Peranakan heritage with a visit to The Intan, a charming private home museum in Joo Chiat. Explore intricate beaded slippers, embroidered kebayas, and colourful kuehs—each a window into generations of family, craft, and celebration. The experience continues with a walk along pastel-hued shophouses and can be tailored with touches of food, fashion, or hands-on heritage.

Conrad Beijing

1 hour

• Listen to the Sound and Music at the Temple of Heaven: Wander through this historic park and soak in the beauty of ritual, rhythm, and community life. Nearby, browse local markets for silk pajamas and authentic pearl jewelry—perfect souvenirs of Beijing craftsmanship.
• CBD Art Walk: Journey through the heart of Beijing’s modern skyline with a guided walk through the Central Business District. Contemporary works complement towering architectural marvels such as the China Zun Tower and the iconic CCTV Headquarters.

3 hours

• Shopping at Panjiayuan Market: From vintage cameras and Chinese silks to Tibetan necklaces and Buddhist altarpieces, this sprawling bazaar offers a window into Chinese history and craftsmanship.
• Peking Duck at Da Dong Restaurant: Experience a culinary rite of passage with Beijing’s signature dish. At Da Dong, enjoy a refined version of roast duck with ultra-crispy skin and melt-in-your-mouth meat, carved tableside and paired with delicate condiments.

5 hours

• Explore the Forbidden City: With over 900 buildings, the Forbidden City houses ancient artifacts, imperial halls, and the legendary Hall of Supreme Harmony. Feel the grandeur of centuries past echo through every courtyard and corridor.
• Escape Like the Last Empress at the Summer Palace: Venture to Beijing’s most enchanting retreat, once the playground of Empress Dowager Cixi. Glide past the Marble Boat, stroll across the Seventeen-Arch Bridge, and admire the artistic integration of gardens, pavilions, and lakeside vistas.