SEOUL — Conrad Hotels & Resorts today announces the launch of The Art of Analogue Discovery, a Conrad Curates collaboration with Lomography, a global creative community preserving analogue photography. Debuting at Conrad Seoul, The Art of Analogue Discovery features a series of inspired experiences that encourage guests to slow down, embrace artistry, and rediscover each destination through fresh eyes.
Conrad Curates is the brand’s signature platform for collaborating with visionary partners across art, design, gastronomy, and culture. Rooted in the pioneering spirit of founder Barron Hilton, an avid photographer and lifelong explorer, this collaboration brings together Conrad’s bold, contemporary approach to luxury with Lomography’s dedication to fostering self-expression. The result is a rich, multisensory series of experiences that transform how guests connect with place, perspective, and memory.
“At Conrad, we believe that luxury isn’t just about exceptional spaces. It’s about transformative experiences that deepen our connection to the world,” said Candice D’Cruz, vice president, Hilton Luxury Brands, Asia Pacific, Hilton. “By partnering with Lomography, we’re inviting guests to experience Conrad Seoul and the city through a new lens, offering moments of creative discovery that inspire through art and design.”
“Since our beginnings as an art collective in Vienna in 1992, Lomography has championed analogue photography as a way to see the world differently - experimental, playful, and full of curiosity,” said Tat Tso, head of operations, Lomography Asia. “In Conrad, we’ve found a kindred spirit: bold, contemporary, and committed to inspiring guests to experience their surroundings in fresh, meaningful ways.”
From October 20 to December 14, 2025, The Art of Analogue Discovery unfolds across Conrad Seoul through a collection of analogue-inspired encounters. These immersive experiences offer guests a chance to pause, play, and rediscover the joy of seeing the world through a more intentional lens:
The Lomo Photography Suite Package – A stay designed to inspire reflection and creativity. Guests can enjoy the use of select Lomography cameras and a set of complimentary film throughout the stay, a thematic Afternoon Tea and mixology experience, and priority access to the LomoWalk Photography Masterclass. Each suite is styled with analogue-inspired artworks shot by featured local Lomographer, Minsuk Kim, offering creative prompts that reframe the way guests see the city. Book here, with prices from US$691/KRW 981,000 for an Executive King Corner Suite. Also available in Conrad Suites and The Penthouse.
LomoWalk Photography Masterclass – Two hour on-site masterclasses led by a featured local Lomographer, Minsuk Kim, including an experiential photography walk around the hotel, hands-on film development and thematic Afternoon Tea experience. This exclusive masterclass experience has limited availability, and early booking is strongly recommended to secure a spot.
LomoChrome Mixology – At 37 Bar, a progressive cocktail menu inspired by the colour-shifting effects of Lomography’s iconic LomoChrome films will be served. Guests receive complimentary instant shots as a keepsake of the moment.
Afternoon Tea with Lomo’Instant Automat Glass Magellan – Inspired by Lomography’s playful Splitzer tool, this special afternoon tea explores the art of pairing - on the plate and through the lens. Like a split-frame photo, each tea-time treat brings together two unexpected elements in perfect balance. Guests also have access to a Lomo'Instant Automat Glass Magellan camera to take fun snapshots throughout the seating. On weekdays, guests can enjoy an afternoon tea for two at 37 Bar for US$70+/KRW 100,000 with a handcrafted cocktail for each person. On weekends, Atrio hosts the afternoon tea along with a decadent dessert buffet spread, priced at US$66+/KRW 95,000 per person.
“We are honored to be the first in Asia Pacific to introduce this creative collaboration with Lomography. Through this partnership, our Suites become an artistic lens onto Seoul, a city of energy and contrasts while our craftsmanship is expressed in the bespoke afternoon tea and cocktails created for the occasion,” said Samuel Peter, general manager, Conrad Seoul. “It is a celebration of contemporary art and bold flavors, seamlessly interwoven with the spirit of discovery - the kind of experience that defines Conrad Seoul as more than just a stay, but a destination for inspiration.”
Conrad Seoul marks the debut of this collaboration, with future destinations across Asia Pacific under exploration.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Conrad Hotels & Resorts
The largest of the Hilton Luxury Brand portfolio with nearly 50 properties across five continents, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with each destination. This commitment comes to life through the brand’s new 1/3/5 program, offering exclusive 1-, 3- and 5-hour experiences that showcase each property’s culture, adventure and local essence, allowing guests to deepen their connection to the destination. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Instagram and X.
About Conrad Seoul
Conrad Seoul redefines contemporary luxury in Korea, blending bold design, intuitive service, and a seamless connection to the city’s dynamic energy. Located in the heart of Yeouido — Seoul’s vibrant international district and a hub for culture, business, and leisure — the hotel offers panoramic views of the Han River and effortless access to the city’s most celebrated experiences. A landmark within the IFC Seoul complex, Conrad Seoul features 434 spacious guest rooms and suites, world-class restaurants, a wellness center, and inspiring event spaces designed for both connection and creativity.
About Lomography
Established in Vienna in 1992, The Lomographic Society International is a globally active organization dedicated to analogue, experimental and creative photography. Through our constantly expanding collection of cameras, innovative films, instant photography products, lenses & photographic accessories, we’re devoted to designing and producing all the photographic tools you need to create, capture and communicate this curious world we live in. Whether you’re a complete novice or a seasoned pro, we believe that you have the power to create something incredible. Today, we supply Lomographers all over the world through our Online Shop as well as specialist photo labs, galleries, museums and international retail partners. Lomography is well and truly on the social media map with 1.5 million followers across Facebook, Instagram, YouTube and Twitter.