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Curio Collection by Hilton™ Showcases One‑of‑a‑Kind Discoveries and Curated Experiences Through #CurioCurates Campaign

Fast‑growing brand sparks travelers’ curiosities through collection of hotels that invite guests to immerse in authentic local experiences in exciting destinations

SHANGHAI, China and MCLEAN, Va. - Curio Collection by Hilton, Hilton’s global portfolio of remarkable hotels, each handpicked for its distinct character and personality, invites curious travelers to enjoy authentic experiences and one-of-a-kind discoveries across the brand’s collection of hotels. Through #CurioCurates, an interactive social media campaign centered around engaging storytelling, Curio Collection by Hilton has collaborated with influencers from China, Japan and Australia on a journey of local exploration both on and off property. The brand invited a handpicked selection of influencers to experience unique stories across the various hotels in Asia Pacific, inspiring other inquisitive travelers to make incredible discoveries during their travels. 

“Through Hilton’s 100 years of hospitality, we have continuously pioneered innovative experiences for our guests,” said Christine Lynn, vice president, Global Brand Marketing, Hilton. “Curio Collection by Hilton is designed for guests who are curious, and hungry for adventure and discovery. Through #CurioCurates, we have effectively reached out to this audience by partnering with influencers they can identify with to discover and create highly shareable, bold and unexpected content that ignites this passion for travel and exploration.” 

Each Curio Collection by Hilton property is a distinct expression of its surroundings, each with its own story to tell. Guests can choose to explore the destinations off-property, as well as experience the spirit of each locale without leaving the hotel. With properties located in popular travel destinations including the Maldives; Xiamen, China; Karuizawa, Japan; and Sydney, Australia, #CurioCurates leads travelers on a journey of discovery across top destinations in Asia Pacific – exploring hidden gems, embarking on authentic culinary adventures and embracing local cultures.

“The #CurioCurates campaign has effectively showcased the authentic, curated experiences that guests can enjoy at our distinct, remarkable hotels across Asia Pacific.” said Sean Wooden, vice president, Brand Management, Asia Pacific, Hilton. “As Curio Collection by Hilton continues to expand our presence for travelers who seek one-of-a-kind discoveries, I’m pleased to share that Curio Collection by Hilton has just launched our sixth property in Asia Pacific, Lushan West Sea Resort. The opening of this island resort gives travelers a transformative leisure retreat experience in one of China’s most well-preserved natural landscapes.” 

Nestled in the heart of Lushan West Sea in Jiangxi, the new resort is the first in the region to occupy a private island spanning 150,000 square meters. This makes Lushan West Sea Resort the perfect base to discover off-the-beaten path, authentic experiences, whether it be an adventurous hike around the island, or playing Paile ball, a local golf-like game . 

With Curio Collection by Hilton properties located in popular destinations across the globe including Paris, Barcelona and Dubai, guests who desire curated experiences and local discoveries can embark on their own adventures at a Curio Collection by Hilton hotel here.

Guests can also take advantage of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 world-class brands. Honors members who book directly through the preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Hilton Honors Points and money to book a stay, free standard Wi-Fi and an exclusive member discount that can't be found anywhere else. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key.

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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook,  Twitter,  LinkedIn,  Instagram and YouTube.

About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of more than 115 one-of-a-kind hotels and resorts in nearly 30 countries and territories. Curio Collection properties offer guests authentic, curated experiences through distinctly local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience a positive stay at Curio Collection by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at, and follow the brand on FacebookInstagram and Twitter.