LANZHOU - Leading international hospitality management company, Hilton (NYSE: HLT), today celebrated a new milestone in China with the opening of its 400th hotel in the country — Hilton Lanzhou City Center. The opening marks the first hotel under Hilton Hotels & Resorts in Gansu Province, and signals a positive growth momentum for the company amidst a challenging year to continue the rapid expansion of its extensive presence in the market.
Located in the city’s central business district and shopping area, Hilton Lanzhou City Center will provide both business and leisure travelers with direct access to the heart of Gansu’s capital and key economic hub. The hotel offers a modern, professional, and high-end venue for conferences, exhibitions, and business meetings, while also injecting new vitality into the development of the city’s tourism and business sector. As a Hilton property, Hilton Lanzhou City Center will feature services such as Hilton CleanStay to ensure guest health and safety in the wake of the pandemic, as well as Hilton Honors, the award-winning guest loyalty program for Hilton's 18 unique hotel brands.
“This is a momentous milestone for Hilton’s growth trajectory in Asia Pacific as we continue our stellar run as the fastest-growing global hospitality company in the region,” said Alan Watts, president, Hilton Asia Pacific. “As one of our strategic growth markets, we have continued to invest heavily in China, launching several noteworthy initiatives including our large-scale franchise model in China, the introduction of our extended stay brand Home2 by Hilton, and multiple strategic partnerships to grow our brands and presence. Despite the numerous disruptions caused by the pandemic, we have remained steadfast on our commitment to deliver exceptional experiences to guests and to optimize our offerings for partners and owners.”
A Year of Continued Growth in China
In another year that remained operationally challenging, Hilton pivoted towards recovery trends to cater to evolving industry needs with new accommodation options and services. These include:
- The launch of the large-scale franchise model with Hilton Garden Inn: With focused-service hotels representing the fastest-growing hospitality sector in China, Hilton introduced its large-scale franchising model to the country, starting with its award-winning focused-service brand, Hilton Garden Inn.
- The introduction of extended stay accommodation options: Hilton introduced the extended-stay sector with the brand introduction of Home2 Suites by Hilton, which made its debut in China this month in partnership with Funyard. As one of Hilton’s fastest-growing and award-winning brands, Home2 Suites by Hilton provides travelers with home-like amenities via the concept of “Travel + Living”
- Providing guests with high quality, thoughtfully designed accommodations and amenities, Hampton by Hilton: Celebrating its 200th hotel opening in China in September, demonstrating strong growth since its launch in the country almost seven years ago, with more than 600 properties currently in development.
- Elevating the levels of luxury hospitality across tier-one cities in China with established partners: Working closely together with esteemed partners Shimao Group, come January 2022, guests seeking authentic and inspiring hospitality can look forward to the addition of the first Conrad hotel in Shanghai, as well as Zhuhai and Wuhan in the coming years. Under the same partnership, Waldorf Astoria will mark a new tier-one city debut with the opening of Waldorf Astoria Shenzhen — providing luxury stay options in mature markets.
“Throughout the past year, our team in China has moved from strength to strength, demonstrating the resilience and potential of both our people at Hilton and the China market,” said Qian Jin, president, Hilton Greater China and Mongolia. “Hilton remains committed to contributing to the sustainable development of China’s travel and tourism industry, winning together with our partners, and providing more choices for our guests — evidenced today by the opening of Hilton Lanzhou City Center. We are thrilled to celebrate this 400th hotel milestone in Lanzhou, and we look forward to making further progress towards our ambitious goal of opening 1,000 hotels in China by 2025.”
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With nearly 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, Twitter and Instagram.