DELHI, India and MCLEAN, Va. – Hilton (NYSE: HLT) has today announced a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.
This strategic collaboration marks an important milestone for Hilton, reaffirming the company’s commitment to expand in the dynamic Indian market. Recognized for her inspiring journey in the entertainment industry and beyond, Deepika embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveler. Her resilience, innovation, and global outlook, complements Hilton's mission to offer exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. Deepika's connection with her audience is built on authenticity and a shared pursuit of excellence – qualities that are at the heart of Hilton's service philosophy.
Breaking away from conventional stereotypes and scripting her success story, Deepika’s rise in the highly competitive Bollywood and Hollywood entertainment industries, coupled with her philanthropic work mirrors the ethos of the entrepreneurial generation which is shaping contemporary India today. Acknowledged with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named the TIME 100 Most Influential People in the World, Deepika’s achievements have set her firmly on the world stage.
Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip. Hilton’s hyper-localized approach for the India campaign will start with understanding the unique preferences of local consumers in the coming months. Through market research and Deepika's synergy with the Indian audience, Hilton aims to uncover relatable tensions in travel which will be interwoven into the campaign, alongside demonstration of how Hilton is here to remove their pain points and extend our signature hospitality, for every stay.
"I am proud to be partnering with Hilton, a global brand that resonates deeply with me, to champion the significance of 'The Stay' for Indians not only in India but across the globe. Our generation is defined by relentless dedication to our pursuits and a keen eye for meaningful experiences. I look forward to creating unforgettable memories with Hilton and share them with the world."
Deepika Padukone said, "I am proud to be partnering with Hilton, a global brand that resonates deeply with me, to champion the significance of 'The Stay' for Indians not only in India but across the globe. Our generation is defined by relentless dedication to our pursuits and a keen eye for meaningful experiences. I look forward to creating unforgettable memories with Hilton and share them with the world."
Mark Weinstein, chief marketing officer, Hilton, said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”
With 25 operating hotels and 17 hotels in the pipeline in India, Hilton has set its sights on the Indian market with a goal of tripling its estate in the coming years. Its global partnership with Deepika and upcoming ‘Hilton. For The Stay’ campaign rollout cements its commitment to India as part of the company’s strategy to increase its brand visibility and strengthen its position in the hospitality market.
For more information about ‘Hilton. For The Stay,’ click here. To start planning for future stays and earn exclusive perks, visit hilton.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.