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Hilton Appoints Talene Lanuza Staab as Global Head of Tru by Hilton

Staab to oversee fastest‑launching hotel brand in industry history

MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Talene Lanuza Staab as Global Head of Tru by Hilton, the fastest-launching hotel brand in industry history. Effective March 11, Staab will serve as the chief strategist and champion for Tru, overseeing the brand’s product and service positioning, distribution strategies, and owner relations.

“Since we welcomed our first Tru in 2017, we have opened more than 50 properties across the United States and currently have more than 300 hotels in the pipeline,” said Bill Duncan, Global Head, All Suites, Focused Services and Owner Relations Category. “With such an aggressive development strategy, we knew we needed a leader with both extensive brand management experience and an excellent reputation within the owner community. Talene’s background made her the perfect fit, and we could not be more excited to continue on this incredible trajectory with her at the helm.”

Staab, a 25-year Hilton veteran, brings to Tru a unique blend of hospitality experience spanning owner relations, sales, brand performance support and brand development. As Vice President, Owner Experience & Engagement, Staab oversaw the team responsible for advancing overall owner value and satisfaction, building a best-in-class experience for Hilton’s owner community. Prior, Talene served as Senior Director, BPS – Canopy by Hilton, where she focused on the brand’s development and was instrumental in advancing its service and hospitality culture.

“This truly is Hilton’s most dynamic year yet,” said Staab. “I could not be more proud and grateful to be leading one of our most innovative brands as we celebrate 100 years of hospitality. Together with the Tru team, I am excited to continue bringing the unprecedented Tru experience to more and more guests during this unique time in our history.”

Staab holds a bachelor’s degree in Hotel & Business Administration from the University of New Hampshire. She is based in Hilton's global headquarters in McLean, Va., and reports directly to Bill Duncan, Global Head, All Suites and Focused Service Category.

Alexandra Jaritz has accepted the newly created role of SVP, Focused Service Brand Management (APAC), where she now leads the positioning of Hilton Garden Inn and Hampton by Hilton brands in this important growth region, including China. Jaritz is based in Singapore and continues to report directly to Bill Duncan. As the previous Global Head of Tru by Hilton, Jaritz led the creation and launch of the Tru brand in record time.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Tru by Hilton

Tru by Hilton is a game-changing hotel brand with 222 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast and free Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and Twitter