SILIGURI, India – Hilton (NYSE: HLT), today announced the signing of its first DoubleTree by Hilton Hotel in Siliguri Sevoke Road, in association with Soonerio Hotels Pvt Ltd, a subsidiary of the Beekay Group. This marks a strategic entry into Siliguri, West Bengal, popularly known as the ‘Gateway of Northeast India’. Scheduled to open in 2028, the 120-key DoubleTree by Hilton Siliguri will strengthen Hilton's presence in Northeast India and provide guests with the signature hospitality that the DoubleTree brand is renowned for worldwide.
Zubin Saxena, senior vice president and regional head, South Asia, Hilton said,
“The signing of DoubleTree by Hilton Siliguri is in lockstep with the growing demand of upscale accommodations in the market. It underpins our broader growth strategy of positioning the right brands in the right locations and reflects our commitment towards providing exceptional hospitality to South Asia’s most sought-after leisure destinations.”
“The signing of DoubleTree by Hilton Siliguri is in lockstep with the growing demand of upscale accommodations in the market."
Siliguri, located at the confluence of four international borders—India, Nepal, Bhutan, and Bangladesh—is an emerging hub for business, tourism, and trade. Situated in the foothills of the Eastern Himalayas, the city has been rapidly gaining prominence as a gateway to popular destinations like Darjeeling, Kalimpong, and Sikkim. The property's prime location on Sevoke Road, one of the city's most prominent corridors, will provide easy accessibility to Bagdogra Airport and the new Jalpaiguri Railway Station.
Mr. Gopal Garg, director, Soonerio Hotel Pvt Ltd and Executive Director, Beekay Group, said, “Siliguri is a pristine destination, one with the right blend of urban comforts, rich cultural heritage and untapped natural beauty. Partnering with global hospitality giant, Hilton, to bring the first DoubleTree by Hilton hotel to the city is a great opportunity to tap into the growing tourism market and elevate the hospitality landscape”.
Upon completion, the property will feature a range of standard rooms and suites to accommodate the needs of both business and leisure travelers. The hotel will offer diverse dining options, over 17,000 square feet of versatile meeting and events space and a host of other facilities including an array of wellness-focused amenities such as a fitness center, a spa and an outdoor pool.
DoubleTree by Hilton is a fast-growing, full service hotel brand from Hilton that has been providing travelers with warm welcomes and thoughtful amenities for over five decades. The award-winning brand has surpassed 100 properties in the region with over 80 additional properties in the Asia Pacific pipeline.
Clarence Tan, senior vice president, Development, Asia-Pacific, Hilton, added, “The growing footprint of DoubleTree by Hilton reaffirms Hilton’s commitment to delivering warm hospitality and thoughtful service, catering to the dynamic needs of business and leisure travelers in gateway cities. With a trading and pipeline estate of over 20 DoubleTree by Hilton hotels in South Asia, this new property in Siliguri joins a growing portfolio. We are optimistic about the brand's growth momentum and look forward to capturing even more opportunities in this segment.”
“The growing footprint of DoubleTree by Hilton reaffirms Hilton’s commitment to delivering warm hospitality and thoughtful service, catering to the dynamic needs of business and leisure travelers in gateway cities."
With this signing, Hilton continues to strengthen its presence in South Asia, building on its portfolio of 64 operating and pipeline hotels. DoubleTree by Hilton Siliguri Sevoke Road exemplifies Hilton's strategy of bringing world-class hospitality to emerging markets with high growth potential.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of nearly 700 hotels with more than 155,000 rooms across 59 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its iconic, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.