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Hilton Celebrates Global Week of Engagement, Partners with Keep America Beautiful to Support Community Revitalization 

three volunteers wearing Hilton blue caps, safety vests and holing orange garbage bags
The hospitality leader’s Travel with Purpose Week is a global call to action to engage nearly half a million team members to support their local communities around the world

MCLEAN, Va. Hilton, a global leader in hospitality, reported the significant impact of its annual Travel with Purpose Week, a global week of community engagement among its nearly half a million team members around the world.  

Every year, Hilton’s global community of team members come together to give back to the communities where they live, work and travel. By partnering with local organizations, Hilton’s corporate and property-based team members support local destination stewardship, career development, community resilience and other social and environmental priorities. 

Travel with Purpose Week in Dallas, Texas

This year, more than 1,200 events were held in communities around the world, contributing approximately 72,500 volunteer hours in just one week. These efforts resulted in:  

  • More than 96,250 people positively impacted  
  • More than 26,000 pounds of waste collected 
  • More than 30,000 meals donated

“Hilton is making our communities better for those who live, work, and travel in them, and our team members are at the heart of this impactful work,” said Katherine Lugar, EVP, corporate affairs, Hilton and president, Hilton Global Foundation. “At a time when the world needs it most, we are proud to inspire people around the world to get involved and give back!” 

These efforts are in addition to the record amount of funding provided earlier this year by the Hilton Global Foundation towards organizations contributing a better world for travel. Building on this success, this year’s Travel with Purpose Week aimed to create even greater change by fostering responsible travel and supporting Hilton's broader Travel with Purpose strategy in collaboration with the Hilton Global Foundation and Keep America Beautiful. 

Joining the Greatest American Cleanup 

Hilton also announced today sponsorship of Keep America Beautiful’s Greatest American Cleanup. This nationwide effort aims to remove 25 billion pieces of litter and beautify 25,000 communities across the United States in anticipation of the country’s 250th anniversary in 2026. 

Hilton team members from across the United States joined millions of volunteers in beautifying parks, neighborhoods and urban centers through cleanup activities that reduce waste and enhance recycling efforts to support Keep America Beautiful’s Greatest American Cleanup. This year, Hilton and Keep America Beautiful hosted community beautification efforts in Atlanta, Georgia; Washington, D.C.; and Dallas, Texas.  

More than 400 volunteers contributed more than 1,400 hours, planting more than 1,400 trees, plants and shrubs and collecting more than 6,215 pounds of litter in their communities. Additionally, the Hilton Global Foundation and partners donated more than $175,000 to Keep America Beautiful and affiliates.  

Travel with Purpose Week in Dallas, Texas

“We are delighted to have Hilton join us as a presenting sponsor of the Greatest American Cleanup, as we work towards a future where the beauty and culture of our communities are preserved and celebrated by all,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Hilton’s commitment to creating and maintaining beautiful, sustainable spaces resonates deeply with our mission, whether they are enhancing the experiences of local residents or welcoming visitors from around the world.”  

Hilton, the Hilton Global Foundation, and Keep America Beautiful will continue collaborating on programs aimed at reducing waste, boosting recycling efforts, and revitalizing public spaces in communities across the U.S., in line with Hilton’s Travel with Purpose 2030 goals. 

Hilton’s partnership with Keep America Beautiful is one of several initiatives supported by the Hilton Global Foundation, in support of Hilton’s Travel with Purpose strategy, the hospitality leader’s strategy to drive responsible travel, with a focus on achieving meaningful sustainability and social impact goals by 2030. 

Since its launch in 2019, funding from the Hilton Global Foundation has provided more than 220,000 people with access to clean water, donated more than 18 million pounds of food to communities in need and created nearly 113,000 learning and career growth opportunities.  

For more information about Hilton’s Travel with Purpose efforts and progress towards its 2030 goals, please visit esg.hilton.com.  


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.


About Keep America Beautiful 

Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful® strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of 700 Keep America Beautiful® affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook,  Instagram,  X,  Linkedin, and YouTube.  Donate and take action at  kab.org


About Hilton Global Foundation

The Hilton Global Foundation is Hilton’s primary international philanthropic arm. The Foundation is a nonprofit established in the U.S. and is a registered 501(c)3 charitable organization. The Foundation awards grants, in alignment with Hilton’s Travel with Purpose 2030 Goals, that have a positive impact on travel destinations around the world. Foundation grants are awarded throughout the year in accordance with tax and legal requirements. Learn more about the Hilton Global Foundation at HiltonGlobalFoundation.hilton.com.