CHENGDU, China – Hilton (NYSE: HLT) today announced the launch of its 2025 summer family campaign in collaboration with the Panda Creation. Meanwhile, the national treasure and beloved giant panda He Hua (whose nickname is Hua Hua) has been named Hilton’s inaugural “Pamper You” Stay Experience Ambassador. At participating Hilton hotels across China, the campaign will deliver playful, heartfelt experiences designed to inspire multigenerational family travel filled with warmth and delight.
Every summer, Hilton curates family-focused experiences tailored to the evolving needs of travelers. This year’s family campaign is centered on care for all family members — from children and seniors to beloved pets — and is promoting meaningful intergenerational moments through a range of personalized offerings at select Hilton properties.
As the first-ever “Pamper You” Stay Experience Ambassador, giant panda Hua Hua, born and raised at the Chengdu Research Base of Giant Panda Breeding, has become a cultural icon with wide generational appeal. Her endearing presence resonates with guests of all ages, making her a perfect ambassador for this summer’s family journey. Through this collaboration, Hilton aims to bring joyful travel experiences to life, enriching family vacations with creativity, connection, and emotional resonance.
Hua Hua-Inspired Experiences Spark Delight
In Sichuan and Chongqing, select hotels will unveil limited-edition Hua Hua-themed guest rooms featuring customized amenities — from slippers, toiletries, bathrobes and bedding to a children's play tent — all designed with Hua Hua’s lovable image. This will offer guests a charming and memorable way to connect with the mascot at the heart of the campaign[2]. Adding to the excitement, Hilton has launched a limited “Pamper You” Stay Experience Ambassador blind box collection, creatively reimagining Hua Hua in whimsical hotel roles that celebrate the warmth of Hilton service: from Hua Hua in a signature blue uniform greeting guests with a warm smile, to Hua Hua holding a phone and handling guests’ needs with care, Hua Hua donning a chef’s hat while preparing bamboo delights, and Hua Hua energetically pushing a pet luggage cart. Two guest-inspired versions will add even more fun: Vacation Hua Hua lounging on a suitcase in sunglasses and playing with bamboo, along with Bath Time Hua Hua soaking in a tub with a pink shower cap and rubber duck — a picture of holiday bliss.
Hilton hotels across China are now rolling out a special series of digital keys interfaces featuring the themed adorable panda Hua Hua. Through August 31, guests who use the Hua Hua digital key interfaces during stays can redeem for the limited-edition blind box as a journey keepsake. Additionally, select hotel restaurants will debut Hua Hua-themed dishes, including creatively shaped steamed triangle buns, adding extra surprise and delight to family mealtimes.
Notably, Hilton Honors members can redeem points to bid for a tailor-made visit to the Chengdu Research Base of Giant Panda Breeding. The experience will include expert-guided tours and a close-up look at the daily life of the giant panda, enhancing family exploration with emotional resonance through immersive interaction.
Discover a More Meaningful Family Getaway with Hilton
This summer, over 100 Hilton hotels across China are offering customized experiences that blend exploration with learning, bringing knowledge and joy to every family journey.
At Hilton Wuhan Optics Valley, families can cool off in the mountains with a specially designed stream-trekking adventure. Hilton Beijing Wangfujing invites guests to explore the city’s Central Axis and discover the charm of Beijing’s rich heritage. Hilton Dali Resort & Spa is combining the ecology of Erhai Lake with a traditional tie-dye workshop, allowing children to experience natural and cultural heritage through creativity. Hilton Yuxi Fuxian Lake is hosting themed study tours focused on ethnic crafts and stories, while Conrad Jiuzhaigou is arranging Tibetan home visits where young guests can experience local life up close. With engaging summer activities across destinations, Hilton helps families create travel memories that are both meaningful and fun.
Hilton’s limited-time summer offer is now live. Enjoy up to 25% off when booking through official channels by July 31, 2025, for stays through December 31, 2025.
[1] According to data from the Hilton 2025 Trends Report
[2] The list of hotels offering Hua Hua-themed accommodations and the blind box series of activities will be continuously updated on Hilton’s official channels
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.