SEOUL, Korea – Hilton (NYSE: HLT), in partnership with American Express (NYSE: AXP) and South Korean credit card company Lotte Card, today announced the launch of two cobrand Private Label Credit Cards (PLCCs): the Hilton Honors Amex Premium Card and the Hilton Honors Amex Card.
Designed to unlock the best of Hilton Honors and elevate the Hilton experience worldwide, these cards are now available exclusively to South Korea residents. Card Members will earn Hilton Honors Bonus Points on everyday spending, like supermarkets, restaurants, and department stores, as well as on eligible purchases at more than 8,300 Hilton properties across 24 brands, including Hilton Grand Vacations, in 138 countries and territories worldwide. These Points can be redeemed for stays at all Hilton’s global and partner programs or for exclusive, money-can’t-buy experiences through the Hilton Honors Experiences platform. Card Members can also enjoy additional perks, such as upgrades to Hilton Honors Gold or Diamond status and free weekend night certificates, depending on their card type and spending level.
“In the new golden age of travel, we see a growing demand for outbound travel in South Korea. With our trusted partners Lotte Card and American Express, these cards provide our local customers with unique offerings that enhance their Hilton stay globally,” said Heather Laverne, vice president and head of international co-brands, Hilton. “These cards not only reward with Hilton Honors Points but also elite status and associated travel benefits. They are a fantastic choice for savvy travelers and we look forward to welcoming new travelers to experience the benefits that the Hilton Honors loyalty program provides.”
“This product leverages the strengths of Hilton, renowned for being a global hospitality company that caters to travelers’ needs, and American Express, which builds on its longstanding co-brand card partnership with Hilton in the U.S. and Japan,” said James Cho, chief executive officer, Lotte Card. "We will continue to collaborate closely to ensure that everyday card use translates into benefits at Hilton.”
“We’re pleased to bring the first Hilton co-branded Card to Korea. This launch is a testament to the strong partnerships between Hilton, Lotte Card, and American Express, who share the same vision of providing the best-in-class travel benefits to our Card Members,” said Sean Kim, Korea country manager and VP, American Express.
To celebrate the launch, new Card Members can take advantage of limited-time welcome offers, including additional weekend night certificates and lower spending thresholds for status upgrades, available through January 31, 2025. Applications for the new cards can be submitted through the Lotte Card DIGILOCA application.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising more than 8,400 properties in 140 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers more than 210 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.
About Lotte Card
Lotte Card is credit card company established in 2002. As of the third quarter of 2024, Lotte Card had 9.57 million credit card members and around 3.17 million affiliated merchants, conducting card business, installment finance, and general loans. Lotte Card is currently shifting its business model beyond traditional credit card operations, focusing on creating a new future-oriented model that maximizes convenience and benefits for customers, with 'DIGILOCA' strategy at its core. To achieve this, Lotte Card is concentrating on introducing various curation services in the 'DIGILOCA' application, helping customers make more valuable choices easily and quickly in their consumption decisions.
About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com/ko-kr/network/ or americanexpress.com.