SINGAPORE – Leading global hospitality company Hilton (NYSE: HLT) today revealed plans to surpass 150 luxury hotels in Asia Pacific in the coming years – quadrupling its luxury portfolio across the region compared with the end of 2023. Alongside its operating and upcoming Waldorf Astoria, Conrad and LXR-branded hotels, Hilton has also entered into an exclusive partnership with Small Luxury Hotels of the World, adding more unique properties to its Asia Pacific portfolio and complementing its existing luxury offerings.
“Demand for our luxury brands is on the rise, as owners and developers continue to seek out premium returns and trusted partners in destinations across Asia Pacific,” said Alan Watts, president, Asia Pacific, Hilton. “From Tokyo to Maldives, Shanghai to Jaipur – the luxury segment is growing exponentially and Hilton’s luxury brands are poised to capture the significant opportunity across the region.”
With the addition of distinctive properties, such as Lanson Place Causeway Bay Hong Kong and Gangtey Lodge, Bhutan from Small Luxury Hotels of the World, Hilton’s luxury pipeline in Asia Pacific continues to gain momentum. Recent signings, including Waldorf Astoria Jaipur and Conrad Jaipur in India, and Conrad Yokohama in Japan, further bolster this growth. Over the next two years, Hilton will open seven Waldorf Astoria properties in Osaka, Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an and Hanoi. Conrad Hotels & Resorts is expanding with upcoming properties in prime travel destinations across China, including Xi’an, Chengdu, and Nanjing, as well as in Nagoya, Japan.
“Waldorf Astoria will more than double its presence in APAC over the coming years, from six to 13 hotels and we’ll add another 21 Conrad Hotels & Resorts properties to our existing 27,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “Our growth momentum demonstrates owner confidence in the strength of our brands and capabilities in managing iconic properties in gateway cities and destination resort locations.”
Over the past year, Hilton has expanded its luxury offering, introducing LXR Hotels & Resorts to South East Asia with Umana Bali, its second property in the region, following ROKU KYOTO in Japan. The company’s luxury footprint has further expanded with the openings of Conrad Shenzhen and most recently, Conrad Chongqing, Hilton’s 700th property in the Greater China region.
Luxury Travel Trends Driving Growth
The robust growth of Hilton’s luxury portfolio is fueled by a burgeoning luxury travel market in the region and a rising demand for unique experiences. Hilton’s 2024 Trends Report on GenerAsian Travelers reveals that the majority of Asian consumers are prioritizing travel over other purchases and are spending more on travel this year than they did the year before.
In addition, Hilton has observed that the demands of the luxury traveler are evolving, influencing their luxury travel consumption decisions and how Hilton meets these demands. Travelers are seeking transformational wellness experiences, creative F&B concepts as well as art and culture.
According to Hilton’s Trends Report, 77% of respondents across China, India, Japan, and Singapore expressed a desire to better understand their heritage through travel, with 75% eager to learn more about other Asian cultures. Furthermore, 88% of respondents unequivocally ranked exploring local and traditional food and beverage as their top priority.
“There is a fascinating amalgamation of trends taking place in Asia Pacific, with travelers keen to explore who they are in a thoughtful and sustainable way by seeking out authentic, hyper-personalized experiences that enable them to seek personal improvement,” said Candice D’Cruz, vice president, Luxury Brands, Asia Pacific, Hilton. “As these trends intersect, we are excited to be offering cutting edge experiences that surprise, delight and inspire our guests."
Hilton’s Global Commitment to Luxury
In addition to its exclusive partnership with Small Luxury Hotels of the World, Hilton has entered the fast-growing luxury lifestyle hotel market with the addition of NoMad and added Signia by Hilton to its luxury brand line up, offering an approachable, sophisticated luxury experience and a vibrant atmosphere for meetings and events.
Hilton has also recently introduced Hilton for Luxury, a premier global luxury travel advisor (LTA) preferred partner program exclusive to Hilton’s award-winning luxury brands. The program, formerly known as Impresario, will arm our customers with improved connectivity and access through a dedicated private website, exclusive offers from Hilton Luxury Brands, a team of dedicated on-property ambassadors, as well as Forbes-certified agents available through the Hilton for Luxury Concierge Desk, further enhancing the guest experience.
Note to Editors: List of Hilton’s recent luxury signings and upcoming openings in Asia Pacific:
Property Name | Estimated Opening |
Waldorf Astoria Osaka | 2025 |
Waldorf Astoria Kuala Lumpur | 2025 |
Waldorf Astoria Sydney | 2026 |
Waldorf Astoria Tokyo Nihonbashi | 2026 |
Conrad Nagoya | 2026 |
Waldorf Astoria Xi’an | 2026 |
Waldorf Astoria Hanoi | 2026 |
Conrad Xi’an | 2027 |
Conrad Nanjing | 2027 |
Conrad Qingcheng Mountain | 2027 |
Conrad Jaipur | 2027 |
Waldorf Astoria Jaipur | 2027 |
Conrad Yokohama | 2027 |
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,000 properties and more than 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 195 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 35 iconic properties that create a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.
About Conrad Hotels & Resorts
Spanning five continents with a benchmark of nearly 50 properties, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Instagram and Twitter.
About LXR Hotels & Resorts
LXR Hotels & Resorts is a growing collection of 13 award-winning luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr and follow the brand on Instagram and Facebook.