TOKYO – Hilton (NYSE: HLT) today announced the signing of Hilton Takayama Resort in partnership with Central Japan Railway Company and its subsidiaries; JR Tokai Real Estate Co., Ltd. and JR Tokai Hotels Co., Ltd.
The JR Central Group currently operates the Hotel Associa Takayama Resort, located in Takayama, a renowned tourist destination in Japan known for its traditional streets, crafts, and local cuisine. The hotel will be rebranded under Hilton’s flagship Hilton Hotels & Resorts brand, marking Hilton's first entry into Gifu Prefecture. This hotel will continue to be operated by JR Tokai Hotels Co., Ltd., which has cultivated many years of hotel management experience in Takayama.
The interior design of the hotel will be carried out by Hashimoto Yukio Design Studio, with the renovation concept titled, "Art of Mountain Folk", inspired by the unique shapes and impressions created by the nature and craftsmanship of Takayama. This concept aims to express the beauty produced by the rich nature of Hida Takayama and the Alps, providing a higher quality and more comfortable stay.
As part of this renovation and in addition to the existing 70 square-meter suite rooms, new 90 square-meter suite rooms will be added to the hotel's total of 283 rooms. Additionally, the hotel will be establishing a new executive lounge that will be available to Diamond members of Hilton's guest loyalty program, Hilton Honors, as well as guests staying in selected rooms, and a new fitness center, providing high-quality services that will satisfy both domestic and international guests.
“The Hilton Hotels & Resorts brand has been providing innovative products and services for over 100 years, continually evolving to meet the changing needs of our guests and setting the standard for hospitality. In Japan, we currently operate 16 hotels under this brand in both urban and resort locations from Hokkaido to Okinawa. We are delighted to open Hilton Takayama Resort in Hida Takayama, a new destination where guests can experience the beauty of nature, tradition, and history. We are confident that the hotel will offer exceptional hospitality to guests from both Japan and abroad,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton.
“We are honored to partner with Central Japan Railway Company, JR Tokai Real Estate Co., Ltd. and JR Tokai Hotels Co., Ltd. to open Hilton Takayama Resort. Gifu Prefecture, including Takayama City with its preserved historic streets, is gaining increasing attention from international tourists. Additionally, Takayama's easy access to popular tourist destinations in urban and nearby areas is expected to further boost visitor numbers. With the strong partnership of these three companies, we are preparing for the opening in the fall of 2026”, said Hirohisa Fujimoto, vice president of development, Japan & Micronesia, Hilton.
“For the JR Central Group, Takayama holds a special place in our hearts. By partnering with Hilton, a global hotel chain, we aim to invite a wider range of guests from both domestic and international locations to experience the charm of Takayama. Including this Hilton Takayama Resort, we will continue to work together with the local community to further enhance the appeal of the area through various group-wide initiatives such as railway transportation and tourism campaigns," said, Shunsuke Niwa, president and representative director, Central Japan Railway Company.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.
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For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, X and Instagram.