SYDNEY – Yesterday, Hilton (NYSE: HLT), the fastest-growing hospitality company in Asia Pacific, hosted over 80 hotel developers and owners from Australia and New Zealand, as it introduced a new regional room prototype for its upscale focused service brand, Hilton Garden Inn.
Held in Sydney at Royal Randwick Racecourse, the Hilton Garden Inn Roadshow showcased the brand’s roadmap for expansion in Australia, leveraging franchised and managed hotel agreement options, and emphasizing robust returns for owners. Hilton Garden Inn’s focus on regionalization caters to diverse guest needs and underscores emerging market prospects within Australia.
Hilton Garden Inn: Game for Growth
The continued resurgence of travel, coupled with the value-driven preferences of the growing middle-class segment, have primed the award-winning Hilton Garden Inn brand for even greater success as it offers upscale yet affordable accommodation, thoughtful conveniences, and Brighthearted hospitality.
Speaking at the event, Guy Phillips, senior vice president, Development, APAC ex Greater China, Hilton, highlighted the strong appeal of Hilton Garden Inn across various market types, as it often leads the way as the first of Hilton’s brands to enter many secondary and tertiary markets. “Hilton Garden Inn hits a sweet spot for owners and travellers alike. This was very evident from the interest and enthusiasm that we received at today’s event in Sydney,” said Phillips.
“Owners have shared with us that they are drawn to Hilton Garden Inn for its efficient kit-of-parts prototype, tailored offerings, and greater flexibility with franchised and managed hotel agreement options. They also value the brand’s ability to leverage Hilton’s powerful commercial engine and its regionalisation approach for the Australasia market, all of which help ensure long-term success,” said Phillips.
Elevating Guest Experiences
Hilton Garden Inn's new regional room prototype features innovations in design and amenities tailored to elevate the guest experience and deliver strong investment returns. The brand’s core elements have been honed based on deeply researched customer and competitive insights. Its region-specific programming also seamlessly integrates Hilton Garden Inn’s global standards with local preferences that are specific to each market.
"Based on our research, travellers in Australia expect an upscale brand to genuinely value its customers, portray optimism and provide a sense of comfort, which in turn allows them to de-stress and energize themselves,” said Jenny Milos, vice president, Brand Management, Suites & Focused Service, Asia Pacific, Hilton. “Australian travellers also have a greater awareness and interest in sustainability and prefer properties that demonstrate sustainable practices. These insights have deeply informed our prototype, which has been very warmly received by owners, developers, and consultants alike.”
To date, Hilton Garden Inn has two properties operating in Australia, Hilton Garden Inn Albany and Hilton Garden Inn Darwin, with another five in the pipeline in Busselton, Sydney, Brisbane and Melbourne.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,000 hotels in 62 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.