SINGAPORE - Hilton (NYSE: HLT) has named Julie Nestor as vice president, marketing & eCommerce in Asia Pacific (APAC). In her role, Nestor will drive the marketing and eCommerce strategy for the region, enticing new customers to Hilton’s portfolio of award-winning brands and driving growth in direct bookings.
Nestor was most recently at eBay as chief marketing officer for Australia where she was responsible for retaining eBay’s position as the top online marketplace in the country and launching eBay’s first paid membership program — eBay Plus. Prior to eBay, Nestor spent more than a decade at American Express where she was responsible for launching the first Apple Pay service in Australia, establishing loyalty programs with leading airline companies and upmarket retail brands, and developing tailor-made experience programs for cardmembers.
“Today’s consumers have rapidly evolving needs and expectations that Hilton is uniquely positioned to fulfill. As we accelerate our growth across Asia Pacific, we’re expanding our guest base with breakthrough marketing,” explained Kellyn Smith Kenny, chief marketing officer, Hilton. “Julie is a proven expert at building brands that customers love, and I’m confident she will bring a fresh perspective that builds on our success and inspires guests to stay with Hilton’s nine brands within the region.”
“With a large portfolio of award-winning brands, Hilton is on a huge growth trajectory with so much potential in the region. I am proud to be part of a team that strives to bring to life the outstanding experiences and spirit of the Hilton brand to our guests,” said Nestor. “As we look towards 2020, I will be focused on driving demand for our properties and working with the team to position Hilton as the hotel of choice, especially in our key destinations.”
To bridge the gap between the hospitality company and their consumers, Hilton launched the “Expect Better, Expect Hilton” global campaign in September 2018. The campaign, targeted at directly addressing the frustrations consumers face when booking their hotel stays, was prompted off the back of research conducted by Hilton. The research found that many consumers had been conditioned to expect less and approach travel planning with skepticism, and the campaign aimed to highlight the benefits consumers will receive when booking directly with Hilton. “Expect Better, Expect Hilton” was aimed at showcasing the unique benefits that travelers can enjoy when they book directly through Hilton such as better rates, complimentary Wi-Fi, flexible cancellation and the ability to select their own rooms.
Following the success of the “Expect Better, Expect Hilton” global campaign, local iterations of the campaign were rolled out in Australia, China and Japan. Hilton worked with celebrity ambassadors such as Makiko Takizawa from Japan and Stephy Qi from China on local campaigns that spanned across print, outdoor advertisements and digital platforms.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.