RIYADH, Saudi Arabia – Hilton (NYSE: HLT) and Riyadh Air have announced a strategic partnership naming Hilton the inaugural hotel partner for Sfeer, the recently launched lifestyle loyalty program powered by Riyadh Air. The partnership reflects a shared commitment to innovation, premium service, and customer-centric travel - uniting Hilton’s hospitality excellence with Riyadh Air’s vision to connect Saudi Arabia to more than 100 global destinations by 2030. Sfeer Founding Members – early registrants to the program - will be the first to enjoy the benefits of Sfeer partnerships as it continues to grow ahead of commercial flight sales.
The partnership launches with a series of activations across Hilton properties in Saudi Arabia:
- Individuals residing in Saudi Arabia who are enrolled in both Sfeer and Hilton Honors will receive Hilton Honors Gold status for 30 days*, valid at any Hilton property worldwide.
- Members of both programs can also enjoy premium food and beverage experiences at Hilton's hotels across the Kingdom, designed to celebrate the partnership.
Guy Hutchinson, President, Middle East & Africa, Hilton, said, " With more than 100 hotels operating or in the pipeline in Saudi Arabia – and 9,000 globally – Hilton is proud to partner with Riyadh Air and play a role in the airline’s vision to connect the Kingdom to more than 100 global destinations. At Hilton, we believe where you stay truly matters, and we look forward to welcoming Sfeer members to our hotels, delivering unforgettable stays and our signature hospitality.”
As Hilton and Riyadh Air continue to build on this alliance, future phases will introduce innovative loyalty initiatives, unique destination experiences inspired by the spirit of hospitality and more. With plans for smarter trip planning and co-created content, both companies are committed to delivering thoughtful, elevated moments. A cornerstone of Sfeer's innovation is its community-centric design where members will soon have the ability to share their points, benefits, and even qualifying spend with friends and family. Sfeer also proudly offers a "no points expiry" policy, ensuring that every point and benefit is meant to be enjoyed, not wasted.
Kim Hardaker, VP of Loyalty and Sustainability at Riyadh Air commented, "This significant partnership between Hilton and Sfeer reflects our commitment to working with the most innovative and creative brands in the world. The benefits for Sfeer Founding Members are growing as we build an incredible lifestyle program, and we are proud to be working with Hilton in bringing this reality to life.
Hilton currently operates 21 hotels in Saudi Arabia, with 83 more in development. This partnership reinforces Hilton’s commitment to expanding its footprint and delivering world-class hospitality in support of Saudi Vision 2030. Hilton Honors is the global hospitality company’s award-winning guest loyalty programme for its world-class brands comprising 9,000 properties in 141 countries and territories, offering more than 235 million members hundreds of ways to earn and redeem Points, access to exclusive member discounts, and contactless technology through the industry-leading Hilton Honors App.
* Starting from the date of registering for the offer
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Riyadh Air
Riyadh Air, a PIF company, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will equip its aircraft with the most advanced, state-of-the-art features with innovative, best-in-class cabin interiors and experiences, including next generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart.
For more information, please visit: www.riyadhair.com