Singapore - For more than 100 years, Hilton (NYSE: HLT) has remained steadfast in protecting local communities and the planet so that travel destinations can continue to stay vibrant and resilient for generations to come. Travel with Purpose is Hilton’s Environmental, Social and Governance (ESG) strategy to drive responsible tourism globally, with a goal to double the investment in social impact and halve the environmental footprint by 2030. Recognizing that the global food system is a key success factor, Hilton’s hotels and resorts in South East Asia have rallied to make a positive difference through a myriad of F&B initiatives.
According to the United Nations Environment Programme (UNEP) Food Waste Index Report 2021, more than one billion tons of food is wasted around the world each year, contributing up to ten percent of all greenhouse gas emissions. Part of the focus for Hilton’s Travel with Purpose 2030 Goals, which were launched three years ago in May 2018, addresses food-related objectives which include a 50 percent reduction of food waste sent to landfills, responsible sourcing of ingredients, green supply chain and continued support of food bank relationships.
“At Hilton, our commitment to sustainable tourism and passion for exceptional hospitality drive us to create experiences that leave a lasting, positive impact on local communities as well as the environment. Across our estate in South East Asia, team members embrace responsible practices and initiatives to make each destination a better place to live, work and travel. From volunteering with local partners to tangible waste reduction efforts, Hilton extends eco-conscious hospitality beyond our walls so that guests can enjoy meaningful travel memories for generations to come,” said Paul Hutton, vice president, operations, South East Asia, Hilton.
In celebration of World Food Day 2021, Hilton’s hotels and resorts amplified their ongoing commitment with a range of activities to raise awareness of sustainable dining and advocate a sustainable food system through waste management, responsible local sourcing, a balanced diet and food contributions to local communities in need.
Hilton’s Contingent of Food Heroes Serving the Local Community
Spreading positivity and fulfilling the needs of those around them, more than 400 Hilton team members across South East Asia lent helping hands at soup kitchens and food distribution drives in aid of respective local communities from 1 to 16 October 2021.
Twenty team members from Conrad Centennial Singapore volunteered at a local soup kitchen, Willing Hearts, which prepares, cooks and distributes about 10,000 daily meals. In Sri Lanka, Hilton Colombo distributed 150 lunch packets to the under-privileged while Hilton hotels in Malaysia, Hilton Kuala Lumpur, Hilton Kuching and Hilton Garden Inn Puchong, collaborated with charitable organizations to donate a total of 400 packed meals for members of the community.
In partnership with Scholars of Sustenance in Indonesia and Thailand, Hilton’s team members went the extra mile to provide nutritious meals for the needy in their respective cities. On Indonesia’s Island of the Gods, Conrad Bali supported Bali Strong, a non-profit initiative to combat the effects of COVID-19 by providing nutrition to those in need, and contributed a total of 61 kgs of meals. Over in Thailand, DoubleTree by Hilton Phuket Banthai Resort donated over 400 kg of meals for the local community.
In the Philippines, throughout October 2021, Hilton Manila and Conrad Manila are collaborating with the Pasay City Welfare department to donate 360 packets/ kgs of food to various communities, such as the Senior Citizens Offices, Children’s Social Development Centers and San Lorenzo Home for the Aged.
Leading by Example in the Upcycling of Food Waste
According to the Food and Agriculture Organization (FAO) of the United Nations, one-third of foods produced for human consumption is wasted globally due to waste from the food supply chain, leftover meals, expired and stale foods, blemished food and vegetables amongst others. Taking a firm stand against food waste, Hilton provides useful tips for smart and sustainable dining, such as ways to reduce wastage, donate leftover foods, repurpose ingredients and make mindful eating or purchase decisions.
To appeal to the growing popularity of home chefs, Hilton Petaling Jaya shared a delicious recipe of homemade croissants and bread with strawberry coulis using the leftovers. Hilton Sukhumvit Bangkok and DoubleTree by Hilton Sukhumvit Bangkok created papaya jam as well as sweet and sour mocktails upcycled from daily organic waste.
Beyond the kitchen, food waste can be repurposed into useful domestic products. At Hilton Garden Inn Singapore Serangoon, fermented leftover apple peels to make a cleaning solution that can be used as a surface cleaner, stain remover, laundry detergent and more.
Guest Experiences that Create Meaningful Travel Memories
With the rising demand for sustainable experiences, travel decisions are often influenced by factors such as the ability to reduce personal environmental footprint, availability of eco-conscious dining choices and support towards local farmers and fisheries. To address this emerging trend, Hilton hotels and resorts serve an array of locally-sourced and plant-based menus.
At Conrad Koh Samui’s inspirational Iris Farm, the team members bring the farm-to-table concept to life. Guests are treated to creative dining experiences harvested from a fresh supply of organic herbs and vegetables, knowing that every bite is a contribution towards local sourcing, sustainable waste management and composting. The luxury resort also imparts responsible farming techniques and creates meaningful guest engagement activities for young and seasoned travelers.
Guests can literally eat their way to positive social impact at Hilton Colombo Residences in Sri Lanka. Through the hotel’s pledge, a minimum spend of approx. US$10 will result in the hotel’s contribution of one meal for the needy. Based on a spend of approx. US$50 for a family sharing meal, guests can make a personal contribution of five meals to the local community. To date, the hotel has donated 200 meals as a result of this initiative.
Good habits are cultivated from early childhood. In a commendable effort to educate young children about food waste, DoubleTree by Hilton Jakarta – Diponegoro encourages junior guests to finish their breakfasts in exchange for a cute DoubleTree Teddy Bear.
For an authentic taste of the best local ingredients across South East Asia, Hilton’s culinary teams present a collection of gourmet delights, such as Rambungan Soft Shell Crab at Hilton Kuching; Branzino al Cartoccio (Sea Bass in Parcel) at Doubletree by Hilton Johor Bahru; Ocean to Sky Seafood Platter at Hilton Garden Inn Kuala Lumpur; Beef/Chicken Barley Broth Soup at DoubleTree by Hilton Surabaya and a special local breakfast corner at Hilton Bandung.
Hilton’s eco-conscious initiatives and guest experiences across South East Asia mirror the global effort to promote responsible tourism. Hilton was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices, the most prestigious ranking for corporate responsibility and sustainability performance, for the second consecutive year. With Hilton’s Travel with Purpose strategy, the company remains fully committed to reducing its environmental footprint by half and double social impact investment by 2030. Hilton continues to invest in social programs that provide economic opportunities for all, volunteer and support vulnerable groups within our communities while ensuring every guest that stays with Hilton is traveling with purpose.
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About Travel with Purpose
Travel with Purpose is Hilton’s Environmental, Social and Governance (ESG) strategy to redefine and advance sustainable travel globally. By 2030, we plan to double our investment in social impact and cut our environmental footprint by half. We track, analyze and report our environmental and social impact at each of Hilton’s more than 6,400 hotels through LightStay, our award-winning performance management system. Travel with Purpose capitalizes on Hilton’s global scale to catalyze local economic growth; respect human rights; invest in people and local communities; and preserve our planet by reducing our impact on natural resources. Our strategy aligns with the United Nations Sustainable Development Goals. Visit cr.hilton.com to learn more.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Conrad Hotels & Resorts
Spanning five continents with over 40 properties, Conrad Hotels & Resorts has created a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in inspiring destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Facebook, Instagram and Twitter.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, Twitter and Instagram.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 980 hotels in 58 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of 660 hotels with more than 150,000 rooms across 51 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.