Teddy Berlin serves as brand leader, Signia by Hilton. In his role, Berlin is responsible for the strategic direction, growth, and performance of one of Hilton’s newest brands. Prior to his current role, Berlin served as director of brand management, Hilton Hotels & Resorts where he played a key role in the roll out and development of major initiatives for the brand and the company, including acceleration in the All-Inclusive market segment.
Previously, Berlin was on Hilton’s Global Brand Strategy team where he worked on projects supporting brand growth, the development of new brands, and the strategic positioning of Hilton’s hotel brands within their competitive landscape. He provided strategic support to the company’s brand leaders on critical initiatives and projects.
Prior to Hilton, Berlin worked in the sports and media world for key players including NBC Sports and the National Hockey League.
He earned his MBA from Georgetown University and is a proud alumnus of the University of Michigan where he received his Bachelor’s degree.
Berlin is a native of the Washington, D.C. area and currently lives in Bethesda, Maryland with his wife Michelle, daughter Parker, and dog Crash.