Graduate by Hilton Auburn, AL recently hosted an intimate rooftop concert featuring multi-award-winning country music star Jake Owen as part of an exclusive Hilton Honors Experience. The event celebrated Graduate Hotels officially joining Hilton’s portfolio of 24 world-class brands, with Owen’s performance showcasing Hilton’s commitment to offering unique, money-can’t-buy experiences for Hilton Honors members.
The Hilton Honors Experiences platform allows members to use their Points to fuel their passions – including access to exclusive music, sports, celebrity, culinary and wellness experiences worldwide. With the stunning backdrop of the new hotel’s War Eagle Rooftop and the excitement of a sold-out college football weekend, Owen’s mix of nostalgia and chart-topping hits created a night to remember.
“It was a pleasure to perform at the new Graduate by Hilton Auburn, AL,” said Jake Owen. “Partnering with Hilton Honors to give fans a one-of-a-kind experience is what it’s all about—bringing people together to create fun-filled memorable moments.”
“It was a pleasure to perform at the new Graduate by Hilton Auburn, AL. Partnering with Hilton Honors to give fans a one-of-a-kind experience is what it’s all about—bringing people together to create fun-filled memorable moments.”
Owen, known for his laid-back style and small-town roots, delivered a performance that captivated an audience of Hilton Honors members, esteemed alumni and VIP guests. Fan-favorite hits like “Barefoot Blue Jean Night” and “Beachin’” filled the night, bringing back memories of his own college days and the early start of his music career.
“Always love the energy of college towns,” said Owen. “This weekend was the perfect mix of nostalgia (recalling my college days), great energy and a sense of community all stemming from under one roof at the brand new hotel.”
Owen is a powerhouse in the country music industry with a catalog that includes 10 No. 1 singles, multiple platinum and gold records and over 2.5 billion U.S. on-demand streams. The chart-topping superstar and ACM award winner recently completed a 30-date The Heartbreak On The Map tour (with Dan + Shay), further solidifying his status as a global headliner.
“Graduate by Hilton offers guests incredible experiences that celebrate the unique stories and traditions of university towns, connecting them to the communities we call home,” said Parker Henderson, brand leader, Graduate by Hilton. “The event in Auburn was a great reflection of that, and hosting Jake Owen for the brand’s first Hilton Honors Experience was the perfect way to mark this new chapter with Hilton.”
The recently opened Graduate by Hilton Auburn, AL is the brand’s first hotel in Alabama. Inspired by Auburn's vibrant cultural scene and timeless university traditions, the property seamlessly blends modern sophistication with Southern charm. Every detail is meticulously curated to create an immersive guest experience that is undeniably Auburn. The property hosts 177 guest rooms, an indoor-outdoor rooftop bar and restaurant that pays homage to the University’s “War Eagle” battle cry, and Bo Jackson’s Beans, a coffee shop and bar created in partnership with Auburn University sports legend and Heisman Trophy winner Bo Jackson.
Whether planning a gameday getaway, a nostalgic return to campus, or a family visit, guests of the 34 Graduate by Hilton hotels can now earn and redeem Hilton Honors Points, and take advantage of exclusive member benefits from Digital Key to free Wi-Fi, all while experiencing the unique charm of university towns across the U.S. and U.K. Join Hilton Honors here.
All Photos: Credit - Jeff Schear/Getty Images for Graduate by Hilton
