MCLEAN, Va. - Hilton (NYSE:HLT) today announced the appointment of Armin Molavi as Vice President of Global Media Strategy and Execution. In his role, Molavi will lead the ongoing transformation of Hilton’s media team and work with partners across the globe to build out the company’s media center of excellence.
Reporting to Hilton’s Chief Marketing Officer Kellyn Kenny, Molavi will join Hilton’s marketing leadership team and oversee the company’s media strategy and executions teams around the globe.
“We are thrilled for Armin to join the Hilton family and round out our industry-leading marketing team,” said Kenny. “Armin brings tremendous subject-matter expertise and the strategic horsepower necessary to grow Hilton’s world-class media capabilities in today’s rapidly changing landscape.”
Prior to Hilton, Molavi spent nearly two decades working inside agencies where he led consumer engagement programs and media strategy for major consumer product, retail, travel and financial companies. He most recently served as the North American Head of Strategy for Havas Media.
Molavi holds a Bachelor of Business Administration in marketing from the University of Massachusetts and has also served on the boards of startup and non-profit organizations, including the Gay Men’s Domestic Violence Project.
Molavi will be based at Hilton’s global headquarters in McLean, Va.