McLEAN, Va. – Hilton (NYSE: HLT) secured the top spot in three categories of the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study with Hampton by Hilton, Tru by Hilton and Home2 Suites by Hilton each earning the highest rankings in guest satisfaction in the Upper Midscale, Midscale and Upper Midscale/Midscale Extended Stay segments, respectively. These No.1 rankings reinforce Hilton’s leadership in delivering exceptional hospitality across every price point. Tru by Hilton and Home2 Suites by Hilton have maintained their top rankings for three consecutive years. In total, 13 of Hilton’s world-class hotel brands were evaluated in this year’s study for their commitment to guest satisfaction, eight of which ranked at or above their respective segment’s average.
“At Hilton, we are committed to delivering outstanding guest experiences across every one of our brands, whether they’re visiting for a night or settling in for an extended visit.”
“At Hilton, we are committed to delivering outstanding guest experiences across every one of our brands, whether they’re visiting for a night or settling in for an extended visit,” said Bill Duncan, senior vice president and global category head, All Suites and Focused Service Brands, Hilton. “The recognition by J.D. Power once again is a powerful reflection of the dedication of our team members and the trust our guests place in us during every stay.”
Hampton by Hilton
#1 in Upper Midscale Guest Satisfaction
Hampton’s top ranking highlights the brand’s unwavering commitment to consistent quality—offering thoughtfully designed accommodations and amenities, including the beloved signature Hampton waffle. It also reflects the team’s dedication to delivering exceptionally friendly, authentic service, all backed by the 100% Hampton Guarantee—making it a trusted favorite for both business and leisure travelers.
One of the most recognizable hotel brands in the world, Hampton by Hilton earned an overall customer satisfaction index ranking of 694 (based on a 1,000-point scale), the highest among Upper Midscale hotel brands. Hampton’s top ranking underscores the brand’s consistency and warm, friendly and authentic service as a favorite for both business and leisure travelers.
Tru by Hilton
Highest-Ranked Midscale Brand for Guest Satisfaction, Three Years in a Row
For the third year in a row, Tru by Hilton was named the best in guest satisfaction among Midscale Hotel Brands with an index score of 723. With its unique, intuitive design, modern amenities and strong value proposition, the game-changing and spirited hotel brand continues to resonate with today’s cross-generational travelers.
Home2 Suites by Hilton
Highest in Upper Midscale/Midscale Extended Stay Guest Satisfaction, Three Years in a Row
Also, for the third consecutive year, Home2 Suites by Hilton was ranked No. 1 for guest satisfaction among Extended Stay Hotel Brands in the Upper Midscale/Midscale category with a score of 711. Home2 Suites serves extended-stay travelers looking for comfort, flexibility and affordable lodging, and is one of the fastest-growing brands in Hilton’s history.
The North America Hotel Guest Satisfaction Index (NAGSI) Study was redesigned for 2025, so scores are not comparable with previous-year studies. Now in its 29th year, the NAGSI Study measures overall hotel guest satisfaction based on performance in seven core dimensions (in alphabetical order): check-in/check-out; connectivity; facilities; food and beverage; guest room; staff service; and value. The 2025 study benchmarks the performance of 102 brands across nine hotel segments and is based on responses from 39,219 branded hotel guests for stays between May 2024 and May 2025.
For more information about the North America Hotel Guest Satisfaction Index (NAGSI) Study, click here.
For more information about Hilton’s award-winning brands, please visit hilton.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,800 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 16 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,100 properties in 43 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a best-in-class stay at Hampton by Hilton by booking at hampton.com or through the or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 300 open locations across the Americas and Vietnam, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer (at most locations) are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook and Instagram.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and home-like amenities for value-conscious guests and their pets. With a commitment to environmentally friendly products and hotel operations, Home2 Suites by Hilton offers complimentary hot breakfast, innovative and customizable guestroom designs, laundry and fitness areas, multiple outdoor spaces, expansive community spaces and pet-friendly environments. Home2 Suites by Hilton has more than 800 open hotels with nearly 760 in development. Experience a positive stay at Home2 Suites by Hilton by booking at home2suites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Home2 Suites by Hilton at stories.hilton.com/home2suites, and follow the brand on Facebook and Instagram.