Hilton’s portfolio of brands and growing portfolio of strategic partnerships ensures we can serve even more guests, for any stay occasion, anywhere they want to be.
Hampton by Hilton, Hilton’s global powerhouse brand with more than 3,000 properties worldwide, announced a new cutting-edge North American prototype, slated for its first opening in 2025. The next era in Hampton’s evolution features thoughtful, modern design with timeless elements that improve guest functionality and comfort, and optimize cost to build, operate, and renovate for owners.
In 2024, Hilton launched an exclusive partnership with AutoCamp, illustrating Hilton’s continued commitment to expanding the experiences and adventures offered to Hilton guests and Hilton Honors members, who can dream, book, and earn and spend Points for stays.
Hilton collaborated with both Universal Pictures and Paris Hilton in 2024 to provide two distinct, immersive, and unique stay experiences for guests. In November, Hilton and Universal Pictures debuted a spellbinding suite at New York Hilton Midtown, where they could ‘Stay Like’ Wicked in celebration of the film’s release. Additionally, at the legendary Beverly Hilton, two custom-curated suites invited guests to immerse themselves in the iconic world of Paris Hilton.
Hilton continues to meet the needs of the growing number of travelers who combine their love of sports with their passion for travel. Partnerships with McLaren, the Big Ten Conference, and the Professional Tennis Players Association provide Hilton Honors members with exclusive access to events, premium hospitality, and once-in-a-lifetime experiences, creating unforgettable moments for sports enthusiasts. More than 4.6 million Hilton Honors Points were redeemed for the Ultimate VIP package at the 2024 Las Vegas Grand Prix, making it the highest redeemed package in the history of our site.
Hilton's proven growth strategy and network effect continues to deliver results that strengthen the company’s position for the future.
Hilton added more rooms, signed more hotels and had more construction starts than ever before in 2024. On top of this, Hilton reached several growth milestones, now with more than 8,000 hotels worldwide, 1,000 hotels in Asia Pacific and more than 500 luxury properties, making Hilton one of the industry’s leaders in luxury travel.
In 2024, Graduate Hotels and NoMad joined Hilton’s portfolio of brands and Hilton launched an exclusive partnership with Small Luxury Hotels of the World, affirming Hilton’s ambition to lead in the lifestyle and luxury categories. Luxury and lifestyle hotels accounted for roughly half of Hilton’s system-wide openings in 2024, bringing those portfolios to more than 900 hotels across the world.
In 2024, Hilton welcomed more than 220 million guests, opened more than two hotels per day on average, and surpassed 200 million Hilton Honors members worldwide.
8,447 Properties
1,268,206 Rooms
3,578 Properties in Pipeline
24 Brands
Opened more than 400 hotels, continuing Hilton’s expansion in marquee destinations, including debuts in Paraguay, Bonaire and, as a result of its new exclusive partnership with Small Luxury Hotels of the World, Turks and Caicos Islands, St. Vincent and The Grenadines, and Antigua and Barbuda. Celebrated brand milestones with several first-in country openings including the first Spark by Hilton in Canada; DoubleTree by Hilton in Argentina and Ecuador; Motto by Hilton in Peru; Tru by Hilton in Colombia; and Curio Collection by Hilton in the Dominican Republic and Puerto Rico.
6,450 Properties
907,616 Rooms*
ALL DATA AS OF DECEMBER 31, 2024
Remained the fastest growing hotel company in the region, with 18 of Hilton’s 24 brands now represented. Signed the first Home2 Suites by Hilton hotels in Dublin, Ireland and Madinah, Saudi Arabia. Began welcoming guests at the first Embassy Suites by Hilton in the UAE, the first Canopy by Hilton resort in the Seychelles, first Conrad Hotels & Resorts in Bahrain and first Spark by Hilton in the UK. Added NoMad London to Hilton’s portfolio and significantly grew Hilton’s luxury presence throughout Europe with its partnership with Small Luxury Hotels of the World.
971 Properties
162,350 Rooms*
ALL DATA AS OF DECEMBER 31, 2024
Surpassed 1,000 properties in Asia Pacific, with 12 brands now represented across the region, and opened Hilton’s 700th hotel in Greater China. Nearly one in four rooms under construction in Asia Pacific carry a Hilton flag and, in 2024, Hilton entered new markets with the introduction of Hilton Kathmandu to Nepal and the debut of DoubleTree by Hilton Vientiane to Laos.
1,026 Properties
198,240 Rooms*
ALL DATA AS OF DECEMBER 31, 2024
It starts with our award-winning brands that allow us to serve any guest, anywhere in the world, for any stay occasion.
These great products, along with reliable and friendly service, drive customer satisfaction and loyalty.
Our focus on product, service and loyalty generates an industry-leading RevPAR premium.
In turn, we create strong financial returns for our hotel owners who invest further in growing our brands.
This further investment drives Hilton’s leading growth rate and robust pipeline around the world.
And, ultimately, the reinforcing nature of these activities generate strong financial performance for Hilton.
In 2024, Hilton’s platform delivered guests exceptional, unique stays and access to sought-after experiences.
Whether guests are requesting a late check-out, looking for extra pillows or need a replacement toothbrush, Hilton expanded its mobile messaging platform to more than 8,000 Hilton properties worldwide. Guests can now message via the Hilton Honors app, SMS, WhatsApp and other messaging channels. The digital messaging capability enables a two-way, immediate exchange between guests and hotel teams to answer questions, address concerns, arrange experiences and more.
Featuring portfolio-wide discounts, travel rewards for businesses and their employees and rapid onboarding, small- and medium-sized businesses can now use seamless program management to enhance the business travel booking and management experience and provide Hilton Honors benefits to business customers and their employees around the world.
Hilton announced an industry-first, exclusive partnership with Be My Eyes to ensure guests who are blind or have low vision can experience a more seamless and welcoming stay. Together with Be My Eyes, Hilton is making available AI-powered assistance and dedicated Hilton Reservations and Customer Care support to Be My Eyes users across the U.S. and Canada.
As a business of people serving people, Hilton is dedicated to creating the best workplace for its nearly half a million team members around the world. Inspired by Conrad Hilton’s founding vision to spread the light and warmth of hospitality, we are guided by our unwavering dedication to positively impact the communities where we operate while building a fully human experience at work through a framework focusing on inclusion, wellness, growth and purpose.
Hilton was once again named the top hospitality company to work for by Great Place to Work and Fortune. In addition to the World’s Best Workplace honor, Hilton was recognized throughout 2024 as the No. 1 Best Workplace in multiple countries, including Austria, the Dominican Republic, India, Italy, the Netherlands, Nigeria, Oman, Peru, Switzerland, Türkiye, United States and Uruguay, receiving the most wins ever globally in a given year.
Hilton believes travel is a powerful force for good in the world. Committed to this purpose, the Hilton Global Foundation, Hilton’s primary philanthropic arm, announced a $5.3 million commitment toward 16 nonprofit organizations working to combat poverty, advance career skills development , and protect the destinations where we live, work and travel.
Travel with Purpose Week, Hilton’s annual week of engagement, mobilized its nearly half a million team members around the world to give back to the communities where we all live, work and travel. By partnering with local organizations, Hilton’s corporate and property-based team members support local destination stewardship, career development, community resilience and other social and environmental priorities.
In 2024, more than 1,200 events were held in communities around the world, contributing approximately 72,500 volunteer hours in just one week. These efforts resulted in:
This 2024 Annual Report (Year in Review) contains forward-looking statements. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future results, and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as "outlook," "believes," "expects," "forecasts," "potential," "continues," "may," "will," "should," "could," "seeks," "projects," "predicts," "intends," "plans," "estimates," "anticipates" or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties that could cause actual outcomes or results to differ materially from those indicated in these statements, including, among others, those described under "Part I—Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2024 and those in future filings. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements included in our Annual Report on Form 10-K and other filings. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.
