HILTON TRENDS REPORT

2027 Media Kit

2027 Press Release

Hilton's 2027 Trends Report reveals a broader behavioral shift as travelers redefine what it means to travel well, prioritizing flexibility and experiences that continue to enrich their lives long after they return home.

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Two women relaxing by a pool at Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton with palm trees and a beach in the background.Download: Two women relaxing by a pool at Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton with palm trees and a beach in the background.
Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton

Regional Releases

Americas

Europe, the Middle East and Africa

Asia Pacific

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A man and woman walking outdoors Hilton Quang Hanh Onsen Resort in the Resort Grounds with lush green plants and a forested mountain in the background.Download: A man and woman walking outdoors Hilton Quang Hanh Onsen Resort in the Resort Grounds with lush green plants and a forested mountain in the background.
Hilton Quang Hanh Onsen Resort

Media Kit

Photos

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Videos

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Fact Sheets

2027 Trends Main Fact Sheet

The Rise of 'Ish' Fact Sheet

The Travel Trust Equation Fact Sheet

Growth Getaways Fact Sheet

Wellness, Rewired Fact Sheet

The Micro‑Travel Mindset Fact Sheet