2025 Year in Review
Hilton Culture
OUR CULTURE
World’s Best Stay, Powered by the World’s Best Workplace
Hilton is committed to creating a fully human experience at work, one that provides personal and professional inclusion, wellness, purpose and growth. In 2025, Hilton was named the No. 1 World’s Best Workplace alongside an additional 18 No. 1 rankings in countries around the world – demonstrating our commitment to our people and celebrating the legacy of hospitality each team member delivers.
Investing in a better world for travel
Hilton believes travel is a powerful force for good in the world. Guided by this belief, in 2025 Hilton donated a total of nearly $18M with key drivers being grants distributed from the Hilton Global Foundation, support for team members through the Team Member Assistance Fund, hotel philanthropic donations, 20,000 room nights donated in partnership with American Express for the Los Angeles wildfires and more.
Hilton London BanksideGlobal purpose with local impact
During 2025 Travel with Purpose Week, Hilton team members logged approximately 1.5 million volunteer hours, a record-breaking achievement supporting local organizations. Team members at nearly 2,000 hotels and all corporate offices supported 132,000+ community members and diverted 206,000 pounds of waste through volunteer events during this annual week of service.
Bringing hope and hospitality to wildfire victims
Hilton and American Express provided 20,000 room nights to L.A. residents impacted by one of the most destructive wildfires the region has seen. Between mid-January and early February, more than 5,000 adults and nearly 2,000 children who were displaced or temporarily evacuated were booked for up to seven nights at Hilton-branded hotels at no charge while they worked to rebuild.
Brand-Led
Withagrowingcollectionofbrandsandstrategicpartnerships,Hiltonispositionedtoserveguestsforanyoccasion,nomatterwheretheytravelintheworld.
A new era of luxury comes to New York City
After much anticipation, Waldorf Astoria New York once again opened its doors in 2025, unveiling a meticulously restored masterpiece that redefines luxury for a new generation. This reborn icon, “The Greatest of Them All,” returns with extraordinary culinary experiences, breathtaking design details and a sense of glamour that feels both timeless and refreshingly modern. More than a hotel, it stands as a symbol of hospitality at its very finest as it’s ready to welcome guests and residents into a new era of truly unforgettable luxury.
Waldorf Astoria New YorkNew ways to stay with Hilton’s latest lifestyle brand, Outset Collection by Hilton
In 2025, Hilton officially launched Outset Collection by Hilton, joining its rapidly expanding lifestyle portfolio and an important addition to Hilton’s fast-growing collection brands, now boasting more than 400 hotels globally. Designed for soulful, story-led properties, Outset Collection brings together distinctive hotels across vibrant urban hubs and adventurous destination towns with its first hotels currently available for bookings and more than 60 in development.
Slackline Moab, Outset Collection by HiltonBreaking into furnished apartment accommodations with Apartment Collection by Hilton
In early 2026, Hilton announced the upcoming introduction of Apartment Collection by Hilton, a new lodging category offering spacious, furnished apartments with the trusted hospitality guests expect from Hilton. Providing flexible accommodations, from studios to four-bedroom units, each stay will deliver an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living.
Apartment Collection by Hilton
LivSmart Studios by Hilton makes its debut
The opening of the first of many LivSmart Studios by Hilton hotels marked a major step forward in Hilton’s extended stay strategy, with the first two properties opening in Kokomo, Ind., and Tullahoma, Tenn. With more than 100 hotels expected to open in the coming years and over 225 deals in various stages of development, Hilton plans to accelerate the brand’s expansion across high growth markets in the coming years.
LivSmart Studios by Hilton TullahomaLoyalty gets an upgrade
Hilton announced exciting changes to its award-winning Hilton Honors loyalty program, introducing a faster path to Gold and Diamond status, making it more accessible than ever for Hilton Honors members to get more from their stays. Hilton also debuted its most elite tier yet: Diamond Reserve. This premium tier unlocks unparalleled benefits, including a Confirmable Upgrade redeemable at the time of booking, guaranteed 4 p.m. late checkout and exclusive customer service support.
Immersive, adventure driven travel with Hilton Honors Adventures
Hilton introduced Hilton Honors Adventures as an extension of its award-winning loyalty program designed to deliver immersive, adventure-driven travel. The new offering debuted Hilton’s partnership with Explora Journeys, blending the freedom of luxury ocean travel with the benefits of Hilton Honors, alongside Hilton’s exclusive partnership with AutoCamp, expanding the possibilities of loyalty-driven travel across land and at sea.
Network-Driven
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Planting Hilton’s roots in new markets
Hilton continues to expand into new corners of the world, opening its first properties in Pakistan, Rwanda and the U.S. Virgin Islands, expanding Hilton’s presence to 143 countries and territories worldwide. Hilton also continued its development in fast-growing markets like the Middle East and India, with plans to dramatically expand its portfolio of premium economy and midscale to upper midscale brands like Spark by Hilton and Hampton by Hilton in India, on top of luxury and lifestyle demand across the country.
DoubleTree by Hilton NathiagaliReaching new heights in luxury and lifestyle across the globe
Hilton had a landmark achievement in 2025 as its luxury and lifestyle portfolios reached 1,000 hotels worldwide, highlighting a year of strong strategic growth. This milestone reflects a record pace of openings and, with more than 500 additional luxury and lifestyle properties in the pipeline, Hilton continues to expand its global footprint and deliver exceptional experiences for travelers around the world, including through growth of branded residential projects like Waldorf Astoria Residences St. Petersburg, the home of a record breaking $27 million penthouse sale.
KROMO Bangkok, Curio Collection by HiltonHilton achieves milestone of 9,000 hotels worldwide
Hilton marked an extraordinary development milestone in 2025 by opening its 9,000th hotel worldwide. The milestone was highlighted by the launch of Signia by Hilton La Cantera Resort & Spa in Texas, a luxury conversion that showcases Hilton’s ability to expand its presence in desirable travel markets. Hilton now has a record 520,000+ rooms under development worldwide.
Signia by Hilton La Cantera Resort & Spa
Platform-Enabled
Hilton’splatform,fromitscommercialenginetotechstack,continuestobeapowerfultoolforvaluecreation,builttoscale,adaptanddelivermeaningfuladvantagesforguests,ownersandteammembers.
Owners reap more rewards for guest satisfaction
Hilton introduced a first-of-its-kind fee reduction program, reducing loyalty fees globally and rewarding strong on-property performance. For owners of hotels delivering the incredible stays our guests expect from Hilton’s brands, eligible U.S. and Canada hotels can earn a 50-basis point discount on program fees.
Graduate by Hilton DallasMaking business travel easier than ever
Using a first-of-its-kind virtual card payment technology, business travelers can now enjoy effortless check-ins and more secure payments when using virtual credit cards, thanks to a solution created in partnership with virtual card technology provider Conferma. Hilton is the first hotel group to integrate this type of technology into its booking systems, automating B2B payments, reducing fraud, streamlining spend reconciliation, reducing manual work and minimizing customer friction.
Canopy by Hilton San Francisco SoMaNew ways to transfer points
Hilton launched a strategic partnership with Ascenda, the loyalty company that powers growth for the world’s leading brands. Now, financial institutions in applicable jurisdictions can offer their customers the ability to convert bank loyalty points directly into Hilton Honors Points. This expands even further the ways for Hilton Honors members to dream and redeem through stays, experiences, partnerships, co-branded credit cards and more.
Waldorf Astoria BangkokYear in Review Downloads
All data as of December 31, 2025This 2025 Annual Report (Year in Review) contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future financial results, liquidity and capital resources and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as "outlook," "believes," "expects," "forecasts," "potential," "continues," "may," "will," "should," "could," "seeks," "projects," "predicts," "intends," "plans," "estimates," "anticipates" or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties including, among others, risks inherent to the hospitality industry; macroeconomic factors beyond our control, such as inflation, changes in interest rates, challenges due to labor shortages or disputes and supply chain disruptions; the loss of key senior management personnel; competition for hotel guests and management and franchise contracts; risks related to doing business with third-party hotel owners; performance of our information technology systems; growth of reservation channels outside of our system; risks of doing business outside of the U.S.; risks associated with geopolitical conflicts and other geopolitical events; and our indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found under the section entitled "Part I—Item 1A. Risk Factors" of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025, which is filed with the Securities and Exchange Commission (the "SEC") and is accessible on the SEC's website at www.sec.gov. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this press release and in our filings with the SEC. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.