LXR Hotels & Resorts Celebrates Experiential Travel with ‘Pursuit of Adventure’

MCLEAN, Va. — LXR Hotels & Resorts today announces the launch of the Pursuit of Adventure program, a brand-wide initiative celebrating the timeless pursuit of personal exploration. This signature program offers guests immersive on-property experiences and exclusive destination excursions, each crafted to highlight the unique culture and character of its location.

This initiative is perfectly timed as today’s luxury travelers are increasingly seeking meaningful, one-of-a-kind experiences that go beyond traditional amenities. According to Hilton’s recent trends report, nearly 70% of global travelers enjoy being active on their trips, and over three-quarters prioritize accommodations offering diverse, immersive experiences. Adventure is no longer just an activity—it’s a mindset that defines how travelers engage with the world; whether exploring natural landscapes, delving into local cultures, or discovering hidden gems.

“Adventure and discovery are at the heart of everything we do at LXR. Our Pursuit of Adventure program celebrates the vibrant personalities and cultural richness that make each destination and property truly extraordinary. By curating story-worthy moments and guiding guests off the beaten path, we uncover the human side of hidden gems, offering a deeper connection to the people and places that surround them."

Feisal Jaffer

Global Head, LXR Hotels & Resorts

“Adventure and discovery are at the heart of everything we do at LXR,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “Our Pursuit of Adventure program celebrates the vibrant personalities and cultural richness that make each destination and property truly extraordinary. By curating story-worthy moments and guiding guests off the beaten path, we uncover the human side of hidden gems, offering a deeper connection to the people and places that surround them. We’re proud to celebrate the launch of this program by highlighting our philanthropic support of the National Geographic Society and its global community of Explorers – scientists, educators and storytellers working to illuminate and protect the wonder of our world. In honor of our shared commitment to advancing knowledge and conservation around the world, National Geographic Explorers Andrés Ruzo and Jenny Adler will join select program launch events as featured speakers, sharing learnings from their unique adventures, experiences and impact work.”

Adventures in Americas

Beach Village at The Del and Shore House at The Del, LXR Hotels & Resorts will offer curated excursions, offering guests an opportunity to connect with nature in the tranquil waters of San Diego’s Mission Bay via boat and in-water exploration.

At Ka La’i Waikiki Beach, LXR Hotels & Resorts guests can embark on private hiking expeditions through Oahu’s breathtaking landscapes, enjoy farm-to-table culinary experiences, or set sail on luxury yachts for a Hawaiian “sea-to-table” adventure.

In the Grand Canyon State, guests at Arizona Biltmore, LXR Hotels & Resorts, can indulge in engaging pursuits such as soaring high above the Sonoran Desert in a private hot air balloon or embarking on an off-road stargazing adventure to the Peaks Wilderness area, where the night sky transforms into a breathtaking sea of stars.

Adventures in APAC

In Japan, ROKU KYOTO, LXR Hotels & Resorts invites travelers to immerse themselves in the country’s artistry and tradition. Highlights include a bespoke washi paper-making workshop with a master craftsman, a hands-on Kintsugi experience to restore pottery with gold-infused lacquer, and a tranquil Japanese tea ceremony in a centuries-old tea house nestled within the Shozan Resort’s lush gardens.

At Umana Bali, LXR Hotels & Resorts, guests can experience a sacred soul blessing ceremony at Pura Batu Dalem, a powerful spiritual ritual that involves ascending a cliffside temple, purification with Holy Water, and traditional Balinese prayers. For a more exhilarating journey, the resort offers a Soar & Savor Helicopter Tour that showcases Bali’s volcanic peaks, rice terraces, and ancient temples from above—followed by a chef-prepared BBQ picnic upon landing, either poolside or in-villa.

Adventures in EMEA

At Mango House Seychelles, LXR Hotels & Resorts, travelers can uncover the island’s soul through a collection of curated adventures: connect with ancient biodiversity during the “Tortoise and the Beginnings” experience at Cap Lazare, explore the vibrant flavors of Creole heritage in a Koko Curry Cooking Class, or be immersed in local tales through a Cocktail Masterclass while learning Kreol, the Creole language spoken in Seychelles. Additional experiences, from spice rituals in the botanical gardens to pottery with panoramic ocean views, highlight the island’s artistic and cultural richness.

The brand’s most recent opening of SAX Paris, LXR Hotels & Resorts invites guests to uncover the soul of the Rive Gauche (Left Bank) through a series of refined experiences. Enjoy a gourmet picnic with a breathtaking view of Les Invalides, a historic complex known for its striking gilded dome and the tomb of Napoleon; an exclusive behind-the-scenes tour of the Eiffel Tower; and a private pontoon cruise on the Seine for an unforgettable Parisian adventure.

Since its launch in 2018 LXR Hotels & Resorts has cultivated a global portfolio of 16 distinctive properties, with more on the horizon. The brand’s expansion is particularly notable on the U.S. West Coast, with recent additions like Beach Village and Shore House at The Del, LXR Hotels & Resorts. This impressive growth trajectory continues through 2025 and beyond, with property openings in Southern California, Morocco, Italy, Abu Dhabi and more to be announced. Additionally, the brand has also recently announced a key signing in Hiroshima, further expanding its footprint in sought-out destinations around the world.

For more on Hilton Luxury Brands’ development news and expanding global portfolio, visit stories.hilton.com and follow @lxrhotels on Instagram to stay up to date on the brand’s latest adventures. With Hilton’s award-winning loyalty program, Hilton Honors members can earn, redeem and dream with their Points, bringing them closer to their next luxury stay. Join Hilton Honors today for instant and exclusive member benefits.