Hilton's 2026 Trends Report - AutoCamp, people by the pool

In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, the question isn’t “Where are we going?” it’s “Why are we going?” Read Hilton’s 2026 Trends Report at stories.hilton.com/2026trends

Hilton’s 2026 Trends Report

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In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, the question isn’t “Where are we going?” it’s “Why are we going?” Read Hilton’s 2026 Trends Report at <a href="http://stories.hilton.com/2026-trends">stories.hilton.com/2026trends</a>.

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In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place.

Hilton’s 2026 Trends Report | Stories From Hilton

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