Chris Silcock is president, Global Brands and Commercial Services for Hilton, spearheading the company’s efforts to deliver market-leading performance and industry-first innovations across Hilton’s global portfolio. From a brand perspective, Mr. Silcock leads the positioning of Hilton’s 22 world-class brands alongside performance support and owner services, product design, brand food and beverage, and the Hilton Supply Management organization. On the commercial side, he oversees technology, sales, revenue management, distribution, enterprise data and analytics, customer engagement, marketing, and loyalty.
Before this role, Mr. Silcock served as executive vice president and chief commercial officer. Significant accomplishments include leading the company’s global sales modernization process, establishing Hilton’s first enterprise data and analytics team, and delivering consistent and meaningful market outperformance by transitioning revenue management to a data-driven discipline. Mr. Silcock has held various leadership positions in his nearly 30 years at Hilton, including head of revenue management and online and regional marketing and vice president of revenue management, as well as positions at the company’s properties. He began his career with Hilton as a catering and banquet waiter at Hilton Watford.
In addition to his time at Hilton, Mr. Silcock consulted with several hospitality companies, including large international chains, smaller operators, and independent hotels across Europe. He currently serves as a board member for Groups360, a leading online marketplace for meetings; he previously served on the board of Roomkey, a joint venture of six global hospitality companies, including two years as the board’s chairman. Mr. Silcock holds a Bachelor of Science in Computer Studies from the University of Essex and studied music before his hospitality career.