Jenna Hackett

Global Brand Head, Curio & Tapestry Collections by Hilton

Jenna Hackett

Jenna Hackett is the Global Head of Curio and Tapestry Collections by Hilton, responsible for the strategic direction, vision, growth and performance of the full-service collection brands.

Hackett has been with Hilton since 2011, in a series of escalating and cross-departmental roles. She was involved in developing Hilton’s Executive Compensation function, and working on compensation elements, leading up to the 2013 IPO. She then transitioned onto the Full Service Brands Team and worked to help launch and establish Curio Collection by Hilton, spending significant time defining the meaning of collection brands within Hilton. In addition to her work on Curio Collection, she was promoted to oversee Brand Management, strategic planning and support for Hilton Hotels & Resorts and DoubleTree by Hilton. Keeping her current role, she then moved into a dual role within Brands and Development, working to strategically grow Hilton’s Full Service Brands, specifically Curio Collection. In this dual role, she worked closely with Hilton’s Development Team, owners and the Brand Management Team to drive growth. She worked to develop, launch and establish Tapestry Collection by Hilton, defining Hilton’s full service collection brands strategy based on market segment. In addition, she supported the brand development, launch, and strategic direction of Signia by Hilton, overseeing the brand’s day-to-day activity when it was first established.

Before her time at Hilton, Hackett spent several years with the HR Policy Association, working for The Center of Executive Compensation, where she was responsible for tracking the Securities and Exchange Commission (SEC), legislative events and lobbying on behalf of the Association. Prior to that, Hackett worked for a Member of Parliament in the House of Commons in London and for a United States Senator in the Senate in Washington, D.C. Hackett holds a BA in Political Science, an MBA from the Kogod School of Business at American University and a Graduate Certificate in Real Estate Investments from Harvard University.