Jenna Hackett

Global Brand Head, Canopy by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton

Jenna Hackett

Jenna Hackett is the Global Head of Canopy by Hilton and Curio and Tapestry Collections by Hilton, responsible for the strategic direction, vision, growth and performance of these lifestyle brands.

Hackett has been with Hilton since 2011, in a series of escalating and cross-departmental roles. She was involved in developing Hilton’s Executive Compensation function leading up to the 2013 IPO. She then transitioned onto the Full-Service brand team and worked to launch and establish both Curio and Tapestry Collections, spending significant time defining the meaning of collection brands within Hilton.

In addition to her work on Curio and Tapestry Collections, she has overseen brand management, strategic planning and support for Hilton Hotels & Resorts and DoubleTree by Hilton, working closely with Hilton’s development team, owners and brand management to drive growth. She also supported the brand development, launch and strategic direction of Signia by Hilton, overseeing the brand’s day-to-day activity when it was first established.

Most recently, as Hilton continues to evolve the lifestyle space within hospitality, Hackett was named Global Head of Canopy by Hilton, in addition to her role as Global Head of Curio and Tapestry Collections.

Before her time at Hilton, Hackett spent several years with the HR Policy Association, working for The Center of Executive Compensation, where she was responsible for tracking the Securities and Exchange Commission (SEC), legislative events and lobbying on behalf of the Association. Prior to that, Hackett worked for a Member of Parliament in the House of Commons in London and for a United States Senator in the Senate in Washington, D.C. Hackett holds a BA in Political Science, an MBA from the Kogod School of Business at American University and a Graduate Certificate in Real Estate Investments from Harvard University.