As Hilton’s Chief Brand Officer, Laura Fuentes leads Hilton’s portfolio of world-class brands, shaping their global strategy and positioning.
She joined Hilton in 2013 and became the Executive Vice President and Chief Human Resources Officer in 2020. As CHRO, she spearheaded the company’s efforts to build an award-winning culture for its more than half a million team members across corporate offices and hotels globally. This work led to Hilton’s recognition by Great Place to Work and Fortune as the #1 World’s Best Workplace and #1 Best Company to Work For in the U.S. In 2024, she also became head of Hilton Supply Management, leading the world's largest hospitality supply chain organization.
Prior to joining Hilton, Laura spent six years at Capital One Financial in various corporate strategy and human resources roles, including leading workforce analytics, recruitment, and compensation functions for the organization. Before Capital One, she worked at McKinsey & Company in their Madrid, New York, and Washington D.C offices, where she served clients across financial services and non-profit sectors.
Laura serves on the boards of directors of Chipotle Mexican Grill, University of Virginia McIntire School of Commerce, and is the chair of the Make-a-Wish Mid-Atlantic board. She also is a member of the Community Council for the Arlington Free Clinic. Originally from Spain, she holds a B.S. from the University of Virginia, a M.S. in Structural Engineering from the University of Texas at Austin and an M.B.A. from Columbia University. She lives outside Washington D.C., with her husband and two sons.