Mark Weinstein serves as both Chief Marketing Officer and Head of Luxury Brands at Hilton.
As global CMO, Mark leads Hilton’s brand and performance marketing, including content and creative, media and social strategy, strategic partnerships, CRM and personalization, and digital retailing for Hilton’s portfolio of more than 9,200 hotels, nearly 1.3 million rooms, and 28 brands across 144 countries and territories. Under his leadership, Hilton launched its enduring brand platform, "Hilton. For the Stay." and the acclaimed “It Matters Where You Stay” campaign.
Mark also oversees Hilton Honors, Hilton’s award-winning loyalty program. Since assuming leadership in 2010, he has helped grow Hilton Honors from 25 million members into one of the world’s largest and most engaged travel loyalty programs, now serving more than 250 million members globally. His team has expanded the program through partnerships with brands including American Express, Mastercard, AutoCamp, Explora Journeys, the GRAMMYs, and McLaren Racing (F1), creating exclusive experiences and new ways for members to earn and redeem points.
As Head of Luxury Brands for Hilton, Mark is responsible for the strategic direction and management of Hilton’s rapidly growing luxury portfolio, including Waldorf Astoria and Conrad brands. His leadership in this space ensures Hilton’s luxury brands continue to elevate guest expectations and reinforce the company’s global reputation for excellence.
Mark has been recognized on the Forbes “World’s Most Influential CMOs” and Forbes “Entrepreneurial CMO 50” lists, named a Billboard “Branding Power Player,” recognized by Rolling Stone as one of the “20 Marketing Leaders Shaping the Creator Economy,” honored by Campaign US as a “Top 50 CMO,” and awarded ADWEEK’s “Brand Genius” and “Marketing Vanguard” honors. During his tenure, Hilton and his teams have earned recognition from ADWEEK, AdAge, the Webbys, Clios, J.D. Power, and The Points Guy. And Hilton has been consistently ranked the most valuable brand in hospitality by Brand Finance and the only hotel brand in Kantar BrandZ’s “100 Most Value Global Brands.”
Outside of Hilton, Mark is an investor in Pure Electric, a limited partner at Lunch Partners, a trustee of the Educational Theatre Association, and a Broadway producer, most recently serving as co-producer of the Tony-winning musical Operation Mincemeat.
Prior to Hilton, Mark was a consultant at MarketBridge and PricewaterhouseCoopers (PwC). He graduated from the University of Maryland’s Robert H. Smith School of Business with degrees in marketing and finance.
