Michael Snapkoski serves as Global Brand Leader for Apartment Collection by Hilton, where he oversees the strategic vision, brand positioning and growth of Hilton’s newest lodging category – designed to meet rising demand for apartment-style accommodations that blend the space and flexibility of residential living with the consistency and benefits of a global hospitality brand.
Michael brings more than two decades of hospitality experience, spanning roles in revenue generation, brand strategy and commercial integration. Most recently, he served as Senior Director of Global Brand Sales & Commercial Integration at Hilton, where he played a key role in aligning sales efforts, integrating commercial strategy across Hilton’s global portfolio and strengthening partnerships with key customers and owners.
Prior to Hilton, Michael held senior leadership positions with BridgeStreet Global Hospitality, Gaylord Hotels, Destination Hotels & Resorts and Interstate Hotels & Resorts, leading sales, revenue optimization and multi-property commercial strategies across a diverse set of hospitality platforms.
Throughout his career, Michael has been widely recognized for his ability to connect brand vision with execution, helping scale platforms, strengthen owner partnerships and drive long-term growth.