Rick Colling serves as Brand Leader of Homewood Suites by Hilton, the award-winning upscale, all-suite extended stay brand. With more than 20 years at Hilton, Colling is responsible for overseeing brand strategies and programs that drive performance, guest loyalty, and growth. Colling continues to focus on the upscale extended-stay segment by increasing market share, expanding the brand's footprint in the U.S., Mexico, Canada and the Caribbean, and upholding the brand's award-winning guest satisfaction culture.
As a leader in the extended stay segment, Colling has also been instrumental in the continued growth of Embassy Suites by Hilton and Home2 Suites by Hilton, as well as the development and launch of LivSmart Studios by Hilton.
Previously, Colling served as Vice President of Brand Performance Support for the All-Suites brand category, which includes Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. In this role, Colling played a primary role in maintaining collaborative relationships with hotel owners and management company representatives to ensure the brands achieved both short and long-term goals, clearly positioning each brand as the leader in their respective categories. Additionally, he led the restructuring of the Brand Performance Support team to provide real-time, relevant support based on asset cycles. Prior to his role as vice president, Colling has held various management, hotel performance support, and sales roles with Homewood Suites, Hampton, Hilton Garden Inn, and Embassy Suites.
Based in Memphis, Colling was born in Cambridge, England and then came to America to further his studies. He graduated from Western Michigan University and earned a Bachelor of Science in Communications. He is a huge fan of the English Premier League and has spent many years coaching the game through competitive youth leagues in the United States. An active member of his local community, Colling serves as the President of the Board for Hope House Memphis and is an active volunteer of their Buddy Up program, which pairs volunteers with preschool children to serve as their mentor throughout the school year.