When winter arrives, travelers often flock to Europe’s iconic holiday hotspots like Paris and Vienna. But for those craving an equally enchanting journey through destinations that serve up seasonal cheer without the crowds, journeying to lesser-known locales offers the chance to uncover hidden gems where twinkling lights, cozy streets, and local traditions shine bright.
From Riga’s fairytale streets to Tbilisi’s mountain escapes, these underrated winter wonderland destinations deliver big on snowy charm and festive magic.
Find a Fairytale Frosted in Snow in Riga, Latvia
Each December, Latvia’s capital transforms into a winter fairytale, as the already picturesque cobblestone streets of the Old Town look even more magical when covered with a dusting of snow. It’s said that the world’s first Christmas tree was erected right here, making it an idyllic spot to savor a unique sense of history and tradition while shopping for handmade ornaments at the Doma Square Christmas Market and breathing in the warm scent of mulled wine wafting through narrow medieval lanes.
Where to Stay: Surrounded by art nouveau architecture, travelers can discover cozy cafés where black balsam, the city’s beloved herbal liqueur, is always on the menu. For the perfect stay in the heart of it all, Hilton Garden Inn Riga Old Town puts guests just steps from the festive markets and historic landmarks that make this city unforgettable.
Embark on Alpine Adventures with a Modern Edge in Andorra
For adventurers seeking mountain thrills away from the throngs found at bigger ski resorts, Andorra is the Pyrenees’ best-kept secret. This tiny country straddling the border between France and Spain offers world-class snow sports and charming village strolls set against dramatic alpine scenery. Beyond the slopes, Andorra boasts chic boutiques, mountain cuisine, and a relaxed, modern vibe that’s perfect for unwinding between adventures.
Where to Stay: At The Blackpine Hotel, an SLH Hotel, sustainable elegance meets mountain serenity. With its golden wood interiors, free-standing bathtubs, and panoramic views of Andorra’s lively town life, it’s the ideal retreat after a day of exploration. Filled with thoughtful details, such as king beds and eco-friendly comforts, this hotel captures the essence of quiet luxury.
Enjoy a Cool Twist on Holiday Cheer in Rotterdam, Netherlands
While Amsterdam is often hailed as one of Europe’s must-visit cities, it’s nearby Rotterdam that quietly delivers one of the Netherlands’ most unique (and underrated) winter experiences. The city’s modern skyline and lively harbor are transformed into a festive playground each December, with pop-up après-ski bars, twinkling lights, and cheerful markets set along the waterfront.
Where to Stay: Here, live music, outdoor skating, and cozy cafés bring the city’s creative energy to life while proving that winter doesn’t need centuries-old castles to feel charismatic. Stay at Motto by Hilton Rotterdam Blaak, where sleek design and Dutch charm delight, and step right into the heart of this under-the-radar winter wonderland.
Discover Transylvania’s Winter Secret in Cluj-Napoca, Romania
When thinking of Transylvania, Dracula is likely the first thing that springs to mind. But while that may deter some travelers, they’re missing out because winter in Cluj-Napoca is a dream. This Romanian hidden gem offers a sublime mix of Gothic architecture and vibrant culture. And a visit during the holiday season is even more enchanting as the city’s main square glows with holiday lights and local markets selling mulled wine, handmade crafts, and sweet kürtőskalács (chimney cakes).
Where to Stay: The snow-dusted mountains as viewed from town are a true “must see.” For a front-row seat to the magic, DoubleTree by Hilton Cluj – City Plaza offers floor-to-ceiling windows in many rooms, making it the ideal choice for taking in the serene winter skyline from the comfort of the hotel, or the perfect home base for venturing outdoors to explore the cosmopolitan appeal of Cluj.
Wind Down Where Culture Meets the Caucasus in Tbilisi, Georgia
Located at the intersection of Europe and Asia, the Georgian city of Tbilisi exudes its own brand of winter magic, serving up an environment overflowing with warm hospitality, hearty food, and diverse architecture that ranges from Eastern Orthodox churches to ornate art nouveau buildings and Soviet Modernist structures. Wander through the city’s charming Old Town, where sulfur bathhouses fill the chilly air with steam, or admire how colorful balconies and ancient buildings look especially photogenic in this special season.
Where to Stay: Just a short drive away, the Caucasus Mountains offer prime skiing and snowboarding, while local specialties like khachapuri (gooey cheese bread) can be found served alongside delightful Georgian wines. Experience it all from a stay at the ideally situated Hilton Garden Inn Tbilisi Riverview, which overlooks the stunning Mtkvari River.
Savor Snow-Filled Serenity in Jezersko, Slovenia
Tucked away in northern Slovenia, Jezersko is a peaceful sanctuary surrounded by natural beauty. Winter in this mountain village is a serene, calm affair, inviting visitors to slow down, breathe deeply, and reconnect with nature. Here, travelers can wander through snow-dusted forests, admire mirror-like lakes, and soak up crisp mountain air as they savor moments of quiet reflection.
Where to Stay: At Vila Planinka, an SLH Hotel, this enchanting landscape is part of the experience. Crafted from natural woods and stone, the hotel reflects Jezersko’s harmony with nature. Each room offers sweeping mountain views and thoughtful touches like locally sourced skincare products, offering a relaxed respite with an eco-luxury spirit.