Growth & DevelopmentCategory|

Shining a Light on Hospitality: Meet Our New Spark by Hilton Hotels

Spark by Hilton Mystic Groton - King Guest Room
Spark by Hilton Mystic Groton

After announcing its new category-disrupting premium economy brand earlier this year – the fastest announcement to launch brand in Hilton history – Hilton’s first four Spark by Hilton properties are now open. With more than 400 Spark opportunities in various states of development, the first Spark properties debuted in the charming New England seaside town of Mystic, Connecticut, the vibrant historical Germantown neighborhood of northwest Washington, D.C., the laidback Florida barrier island of Siesta Key and the oak-lined shores of Hilton Head Island, South Carolina.

“After announcing the addition of our first premium economy brand in January, we are thrilled to present the very first Spark by Hilton hotels, which will insert energy and momentum into a premium economy stay,” said Alissa Klees, brand leader, Spark by Hilton. “Spark by Hilton will serve guests looking to maximize the value of their travel budget while finding the consistent reliable and friendly service for which Hilton is renowned.”

The inaugural grand opening of Hilton’s first-ever premium economy brand took place in early October at Spark by Hilton Mystic Groton. Nestled in the historic maritime town, just off I-95, this 120-room pet-friendly hotel offers an array of complimentary amenities for the value-conscious traveler, including free parking, free Wi-Fi, free breakfast and a seasonal outdoor pool.

Spark by Hilton Germantown Washington DC North - Guest Room
Spark by Hilton Germantown Washington DC North - Guest Room

Weeks later, Hilton welcomed its second Spark by Hilton hotel, Spark by Hilton Germantown Washington DC North, which opened its doors on Oct. 30 in Germantown, Maryland, just off of I-270 and 45 minutes outside of Washington, D.C. Neighboring The Highlands at Germantown Event and Meeting Center and within minutes of Maryland SoccerPlex and Clarksburg Premium Outlets, the pet-friendly hotel with 176 comfortable and relaxing guest rooms also offers travelers free breakfast along with a 24-hour fitness center.

The third property, Spark by Hilton Sarasota Siesta Key Gateway, opened its doors to guests visiting the Florida Gulf Coast on Nov. 16, ahead of winter’s rush of vacationers to the Sunshine State. Located near Siesta Key Beach, Palm Arcade, Sarasota Pavilion, Skiers Island and Marie Selby Botanical Gardens, guests of the property enjoy a complimentary beach shuttle and outdoor pool.

Now, as the year draws to a close, Spark by Hilton Hilton Head Island joined the family. Less than a mile from the beach, the property boasts a fitness center and outdoor swimming pool and is surrounded by shopping, dining, golf and nature trails.

Spark by Hilton Mystic Groton - Common Seating Area
Spark by Hilton Mystic Groton - Common Seating Area

Spark by Hilton hotels are conversion hotels, each undergoing a full renovation before their grand openings, including an eye-catching colorful exterior statement wall and energizing artwork to welcome their first guests. The bright lobby spaces, filled with natural light, feature multi-functional seating to provide comfortable places for guests to socialize or work with complimentary premium coffees and teas available 24/7.

Upon arrival, guests are greeted by Spark by Hilton’s friendly staff and find comfortable and relaxing guest rooms, equipped with amenities to ensure a pleasant stay. Whether using the Hilton Honors App for 24-hour Digital Check-in and Digital Key or checking in with a smiling team member, guests will find cheery guest rooms with simple, streamlined furniture, an open closet, in-room refrigerator, streaming TV, multi-purpose work surface and bright bathroom.

Before embarking on a day of exploration in Mystic, the Greater Washington, D.C. area, Siesta Key or Hilton Head Island, guests can enjoy the hotels’ complimentary bagel bar breakfasts, complete with various spreads, yogurt, muffins and orange juice, or opt for a quick grab-and-go option from Spark by Hilton’s 24-hour retail markets.

Spark by Hilton Mystic Groton - Exterior
Spark by Hilton Mystic Groton - Exterior

While each Spark may vary in footprint, they will remain consistent in design, ensuring every visit to a Spark by Hilton hotel offers a consistent experience, whether in Connecticut, Maryland, Florida, South Carolina or beyond. 

Spark by Hilton hotel guests enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of nearly 7,400 hotels worldwide. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app. 

To book a stay at Spark by Hilton, visit Spark by Hilton and watch for additional Spark by Hilton openings across the U.S. on Stories From Hilton.

Spark by Hilton Media Kit

Quickly access the latest announcements for Spark by Hilton and media assets including, high-resolution photos, video and logos

Banner Background

About Spark by Hilton

Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark by Hilton provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark by Hilton hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee. Learn more about Spark by Hilton at