Tru by Hilton’s Statement‑Making Launch

In January 2016, Hilton launched Tru by Hilton at the Americas Lodging Investment Summit. The game-changing new midscale brand was announced with 102 signed deals and 30+ working franchise applications. Less than eight weeks later, Tru by Hilton broke ground on its first property, in McDonough, Georgia, marking the fastest brand announcement to groundbreaking period in Hilton history. Continuing its momentum as the fastest hotel launch in hospitality industry history, the brand has since grown to more than 60 hotels across North America, including 50 newly constructed hotels less than two years since first openings its doors. Browse photos from the brand’s launch and impressive growth milestones.