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106 Jefferson Opens in Downtown Huntsville

Huntsville’s first lifestyle hotel features spacious guest rooms and suites, a culinary‑driven restaurant, rooftop lounge, a charitable mission and locally inspired design

HUNTSVILLE, Ala. - 106 Jefferson, a Curio Collection by Hilton™ hotel and Valor Hospitality Partners property, announced today the opening of the 115-room boutique lifestyle hotel in downtown Huntsville, Alabama. Built on the historic site of the former Huntsville Hotel, an iconic hot spot during the Victorian era, the property features a chef-driven restaurant, a rooftop lounge and is walkable to the city’s bustling downtown. In addition to its spacious guestrooms and suites, the property pays homage to the city’s rich history through purposeful design and a charitable mission of raising up the Huntsville community.

Known as the “Rocket City,” Huntsville’s origins date back to the space race, and references to these historic moments are woven throughout the custom artwork and offerings of 106 Jefferson. Firmly planted at the center of science and technology, while also offering famed Southern hospitality, guests are immersed in Huntsville’s charm the moment they step through the door. The property showcases local, customized artwork that reflects the spirit of the community. Guests dining at Revivalist, the property’s onsite restaurant, can enjoy mural artist Robert Bean’s work firsthand, as he develops a custom piece on the restaurant’s terrace through August 11. Additional nods to the area’s history are found via on-property gift shop offerings, in-room partnerships and charitable components. 

The new lifestyle property will commemorate its launch by honoring its mission to enrich Huntsville through the celebration of local history and giving back to the community. Beginning opening day through the end of August, the hotel will donate 10 percent of all food sales to local charitable organizations. This list includes HEALS, Inc., a non-profit that provides underprivileged children with free dental, medical and optometry care at school-based clinics in the Huntsville area; and the Madison County 310 Board, an organization that provides support to Madison County residents with intellectual and/or developmental disabilities.

Additionally, 106 Jefferson has partnered with the local St. Jude Affiliate Clinic at Huntsville Hospital for Women and Children to welcome a spunky four-year-old from Decatur who is battling leukemia. St. Jude’s patient Darcy Speegle and her family, who have only traveled outside the home for chemotherapy treatments in the last 18 months, will receive the honor of being the property’s first guests. In conjunction with the Huntsville community, Darcy will also enjoy watching the talents of Huntsville’s Minor League Baseball team, the Rocket City Trash Pandas, during a home game. 

“We are so excited to bring Huntsville its first lifestyle hotel,” said Mary Beth Lewis, director of sales and marketing, 106 Jefferson. “We are shining a bright light on this community by ensuring our guests feel the spirit of the city’s culture within these walls. From a location that provides easy access to attractions, to the unique offerings and to our commitment to giving back to the community, our guests are sure to enjoy an authentic, one-of-a-kind experience.”

106 Jefferson offers a window into Huntsville’s past through the property’s chef-driven restaurant, Revivalist, reminiscent of an old-time parlor with a modern twist, helmed by Chef Matthew Mohler. The innovative menu reflects European classics and American regionalism utilizing locally-sourced ingredients from area farms and the property’s organic herb garden. The rooftop lounge, Baker & Able, features whimsical and earthy crafted cocktails paired with shareable appetizers and delectable desserts. The open-air lounge pays homage to Baker and Able, who were the first primates to survive spaceflight in a Huntsville-built Jupiter rocket.

“We’re thrilled to welcome 106 Jefferson to the Curio Collection portfolio, and celebrate the addition of this remarkable hotel to Huntsville’s one-of-a-kind community,” said Jenna Hackett, global brand head, Curio Collection by Hilton. “With over 100 hotels around the world, Curio Collection properties are each handpicked to offer guests an authentic experience by integrating the community into the hotel, and 106 Jefferson is a perfect example. From localized artwork to uniquely curated food and beverage offerings, travelers experience the essence of Huntsville that they cannot find anywhere else.”

The 115 guest rooms and suites are elegantly appointed to provide all the comforts and amenities for a relaxing getaway. Each guest room features an Enhanced Sleep Experience, which includes a custom Serta Suite Dreams mattress, down pillows, luxurious linens and a down duvet cover. In-room amenities include a 55-inch high-definition television, a spa-inspired bathroom with Gilchrist & Soames bath amenities, a marble vanity and glass-enclosed walk-in shower, a Keurig coffee maker, plush bathrobes, mini-fridge and a steamer/iron with an ironing board. Additionally, the property offers a 24-hour fitness center with an outdoor terrace and a 24-hour business center. 

106 Jefferson is ideal for intimate weddings, corporate events and social gatherings. It features 2,110 square feet of flexible event space, including the 1,600 square foot Century Ballroom located off the main lobby with the ability to be divided into two spaces. With the same attention to detail and purposeful design found throughout the property, the Century Ballroom features unique illuminated clouds on the ceiling with high-tech sound, lighting and state-of-the-art audiovisual capabilities.

106 Jefferson is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 world-class brands. Members who book directly through the preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Hilton Honors Points and money to book a stay, free standard Wi-Fi and an exclusive member discount that can't be found anywhere else. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

106 Jefferson is located at 106 Jefferson Street South, Huntsville, Alabama, just 13 miles away from Huntsville International airport, minutes away from Oakwood, Alabama A&M and UAH Universities and easy access to Interstate 565. 

For more information about 106 Jefferson, visit www.106jefferson.com or follow on Instagram or Facebook for updates. 

About 106 Jefferson

106 Jefferson, a Curio Collection hotel by Hilton™, is a 115-room lifestyle hotel, located in Huntsville’s historic Twickenham district. Rooted in southern hospitality, 106 Jefferson is expertly designed to reflect the pioneer spirit of the area that began during the space age and continues today. Firmly planted at the center of science and technology, yet rooted in Southern hospitality, 106 Jefferson reflects the lofty aspirations and local charm of the Huntsville community, with subtle nods to its rich history found throughout the property. Guests and locals can dine at Revivalist, the parlor-style chef-driven restaurant and bar, and Baker & Able, the property’s rooftop lounge, boasting panoramic views of the city. For more information about 106 Jefferson, visit www.106jefferson.com

About Valor Hospitality Partners

Valor Hospitality Partners is a full-service hotel acquisition, development, management and asset management company. With 48 hotels in its portfolio, Valor Hospitality Partners offers an array of services, including site selection, product selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening and operations management. Valor also provides consulting services on a wide range of project scenarios, including working with new or existing ownership groups on reviewing site selection, assessing feasibility studies and project budgets, compiling project budgets and underwriting. For more information, visit https://valorhospitality.com or connect with Valor on Facebook, Instagram and LinkedIn.

About Crunkleton Commercial Real Estate

Crunkleton Commercial Real Estate is a full-service commercial real estate firm based in Huntsville, Ala. that provides premier development, brokerage, leasing, investment and management services to some of North Alabama’s most prominent real estate projects. For the past 18 years, Crunkleton has lent its expertise to a variety of developments that have filled market gaps and brought new opportunities to the Huntsville-Madison area. Some of its well-known accomplishments include the development of The Garage at Clinton Row, a shopping destination built in the ground floor of a 40-year-old parking garage that was awarded a Certificate of Merit from the International Downtown Association in 2017. Other high-profile projects include the reimagining and redevelopment of two historic Huntsville properties—Stovehouse and Lincoln Mill. As co-developers of 106 Jefferson, a Curio Collection hotel by Hilton, the company will help introduce an unmatched level of service, quality and luxury to the Huntsville hotel market. For more information on Crunkleton Commercial Real Estate and its services, visit www.crunkletonassociates.com or connect with Crunkleton on Facebook, Instagram and LinkedIn.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,  Twitter,  LinkedIn,  Instagram and YouTube.


About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of more than 115 one-of-a-kind hotels and resorts in nearly 30 countries and territories. Curio Collection properties offer guests authentic, curated experiences through distinctly local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience a positive stay at Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on FacebookInstagram and Twitter.