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Hilton’s Lifestyle Category Debuts in South America with First Canopy by Hilton in Brazil

Offering 98 guest rooms and two dining options, Canopy by Hilton São Paulo Jardins provides thoughtfully local experiences in vibrant city center

SÃO PAULO, Brazil and MCLEAN, Va. - Today Hilton (NYSE:HLT) announced the opening of Canopy by Hilton São Paulo Jardins in Brazil, marking the first Hilton lifestyle brand to launch in South America. True to Canopy by Hilton’s “thoughtfully local” ethos, the new hotel will embrace the robust culture of São Paulo, collaborating with local experts to curate authentic experiences for travelers and locals alike. 

“As we continue expanding our portfolio in key destinations throughout Latin America, we are thrilled to introduce a new brand in Brazil,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “Representing our newest addition to the largest city in the country, Canopy by Hilton São Paulo Jardins will provide an authentic experience for travelers visiting this thriving destination and vibrant neighborhood.” 

Located 10 minutes from the Museum de Arte de São Paulo, the Ema Gordon Klabin Cultural Foundation and Oscar Freire Street, Canopy São Paulo Jardins is situated within steps from shopping, vibrant nightlife and cultural institutions. The 98-room hotel, owned and developed by Tati Construtora e Incorporadora, features two dining restaurants, a fitness center and two indoor/outdoor meeting spaces.

“São Paulo was a natural choice for launching Hilton’s first lifestyle property in South America given its position among the world's most popular destinations, with numerous museums, rich architectural tradition and award-winning restaurants,” said Phil Cordell, global category head, Hilton lifestyle & global brand head, Canopy by Hilton. “As people begin to travel again, we look forward to welcoming guests to Canopy São Paulo Jardins, which was created as a natural extension of the neighborhood to help visitors relax, recharge and experience the city like a local.”

Energizing Comfort

Each room is thoughtfully designed for intuitive comfort with exclusive bedding created just for Canopy, including the brand’s signature canopy frame, as well as a mattress outfitted with support and temperature control. The hotel’s refreshing and pastel-colored accommodations include a living area with sofa bed, bathtub and amenities like Canopy slipper socks.

Eat, Drink, Smile

The two on-site food & drink outlets, Barno Rooftop Bar and Stella Restaurant, feature curated cuisine, wine and cocktail menus that are designed with both locals and hotel guests in mind to provide a culinary delight befitting of the bustling neighborhood. Furthering its commitment to immerse guests in the authentic Brazilian lifestyle, guests can enjoy a complimentary Evening Tasting in Canopy Central every night featuring artisanal spirits and bites to instantly immerse travelers in the local fare. 

Led by Executive Chef David Kasparian, Stella Restaurant showcases the diverse cultures that have influenced the city’s gastronomy through dishes such as tagliatelle made from hearts of palm and squid served with Dashi, a Japanese broth with Brazilian Yanomami mushrooms. In the evening, guests can sip and enjoy carefully crafted cocktails inspired by the vast natural flavors and Brazilian ingredients at Barno Rooftop Bar, which offers beautiful views of São Paulo with floor-to-ceiling windows. 

Locally Inspired Design

Developed by architect Maria Magalhães, the hotel common spaces feel rich and welcoming due to the abundance of natural light and the locally inspired palette comprising teal, coral, and earthy leathers. Upon arrival, visitors are greeted by a lively façade designed by renowned Brazilian street artist Speto, in addition to the one-of-a-kind furniture pieces in the lobby, São Paulo armchair, designed by Pritzker Prize-winner Paulo Mendes and giraffe chairs, by Lina Bo Bardi who developed the Art Museum of São Paulo. 

Additional design elements include handcrafted art pieces developed by an Amazonian community exclusively for Canopy São Paulo Jardins, a ceramic mural installed at the reception by Nathalia Favaro and Brazilian landscape murals painted by Marcella Riani. 

Meetings and Events

Designed to create event experiences that are clean, flexible, safe and socially responsible, Canopy São Paulo Jardins features Hilton EventReady with CleanStay, a global, industry-leading cleanliness and customer service program specific to meetings and events, that provides curated solutions for every step of the event planning process. The hotel offers two meeting spaces and an open terrace that offers nearly 4,000 square feet of flexible meeting and event space. 

In addition, guests will enjoy peace of mind with an industry-leading standard of cleanliness and disinfection from check-in to check-out with Hilton CleanStay. As part of the program, guests can expect procedures including a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, “knock and go” dropped-off room service and flexible housekeeping options. 

We’ve Got You Covered

At Canopy, Enthusiasts (the hotel’s Team Members) connect guests to the best of the trendy Jardins district and are always happy to schedule a city tour or suggest a hidden gem to explore. At Canopy São Paulo Jardins, Enthusiasts define the local vibe, sharing their knowledge and experiences with guests. 

In addition, as part of the brand’s sustainability initiatives, this hotel features the first gas-powered air conditioning system in Brazil. As part of Canopy´s signature “Refresh, Refill and Repeat” program, each floor includes a water filter station along with a glass water bottle in each room to further its commitment to reduce plastics waste produced by the hotel. 

Canopy São Paulo Jardins is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 world-class brands comprising nearly 6,200 properties in 118 countries and territories. Members who book directly through the preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Hilton Honors Points and money to book a stay, free standard Wi-Fi and an exclusive member discount that can't be found anywhere else. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key.

Canopy by Hilton São Paulo Jardins in Brazil is located at Rua Saint Hilaire, 40 Sao Paulo, 01423-040, Brazil. For more information, or to make a reservation, travelers may visit or call ++55-11-35099610.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Canopy by Hilton

Canopy by Hilton delivers elevated, boutique hotel experiences that immerse guests in the best of the locale. Inviting, sophisticated design, bespoke food & beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay. The Canopy portfolio includes more than 40 open properties around the globe with 40 under development across 18 countries and territories. Experience Canopy by Hilton by booking at or through the industry-leading Hilton Honors appHilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at, and follow the brand on Facebook, Instagram, Twitter and Pinterest.