PARIS - In celebration of its 100th anniversary, Hilton has partnered with iconic Parisian brand Ladurée. The collaboration brings together two iconic brands with the creation of a limited-edition Piña Colada flavoured macaron, which will be available to sample at select Hilton properties in Paris, London and Dubai. The macaron was devised by Ladurée Pastry Chef Guillaume Kern, who was inspired by Hilton’s creation of the Piña Colada in 1954. The macaron will be available to guests at the following six hotels in France:
- Waldorf Astoria Versailles — Trianon Palace
- Maison Astor Paris, Curio Collection by Hilton
- Hilton Paris Opera
- Hilton Paris Charles de Gaulle Airport
- Hilton Paris La Defense
- Hampton by Hilton Paris Clichy
The hotels will celebrate the unique partnership by offering guests a range of experiences on-property, including:
- Delectable Piña Colada themed afternoon teas.
- Complimentary macarons with every order of the classic Piña Colada cocktail.
- Relaxing and rejuvenating spa experiences made even sweeter with a side of macarons.
- An exclusive cocktail masterclass, featuring the Piña Colada, at Hilton Paris Opera where guests can learn about the history and making of the legendary cocktail whilst indulging in mouthwatering macarons, right in the heart of the city.
The union between Hilton and Ladurée marks the culinary heritage of both brands. In addition to the creation of the Piña Colada, Hilton properties around the world are responsible for creating culinary innovations, including the brownie (Palmer House Hilton, 1893), Red Velvet Cake (Waldorf Astoria New York, 1930) and the Waldorf Salad (1896).
“Teaming up with Ladurée celebrates 100 years of Hilton’s hospitality and pays tribute to our exceptional food and beverage heritage. We are proud to bring this partnership to life in six special hotels in France, home of the iconic macaron,” said Jochem-Jan Sleiffer, Senior Vice President Operations, Full-Service Hotels, Continental Europe, Hilton. “The two brands share similar values of heritage, innovation and quality, and we are delighted to launch this first-of-its-kind partnership.”
Since opening its first hotel in Cisco, Texas in 1919, Hilton’s portfolio has grown to nearly 5,900 hotels in 114 countries, including 12 hotels in France. Meanwhile, Ladurée’s legacy started in a pastry shop 157 years ago and has expanded across to New York, Hong Kong and more — making the partnership the perfect match. Ladurée’s patisserie expertise will give guests a culinary experience to truly savor with their signature product twist.
To book the Cocktail Masterclass at Hilton Paris Opera and to view the range of experiences on offer, visit here.
Ladurée has been serving Parisian high society since 1862 and was one of the city's first tea salons and patisseries. Mirroring Hilton's legacy of innovation, the brand invented the macaron in the 19th century and made the dessert an icon across the globe. Being synonymous with Parisian luxury and style, Ladurée has aligned its brand with luxury fashion houses rather than food.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to elegant service, one-of-a-kind experiences and culinary expertise in landmark destinations around the world. Inspired by their timeless environments and sincerely elegant service, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, Peacock Alley, refined art collections, Michelin-starred dining concepts and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on Twitter, Instagram and Facebook.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 145 individually remarkable hotels hand-picked to immerse guests in one-of-a kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and Twitter.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, Twitter and Instagram.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 14 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 2,900 properties in 38 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton GuaranteeTM. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and Twitter.