The 2025 Hilton Trends Report found that many travelers want to feel pampered when on vacation. At Conrad Chia Laguna Sardinia in Sardinia, Italy, spa guests can indulge in a uniquely local wellness opportunity — spa services inspired by Sardinia’s blue zone living.
Sardinia native Giulia Piras has worked in spas for years, traveling the world in a career that has taken her to the United Kingdom, France, Switzerland, and Tuscany, Italy—but eventually she returned to the place she felt most at home: Sardinia, Italy.
Three areas of Sardinia— Ogliastra, Barbagia di Ollolai, and Barbagia of Seulo—have been designated as Blue Zones, or areas of the world where locals live the longest due to a mix of specific diet and lifestyle factors. The healthy elements of Blue Zone living inspired Piras, who now serves as a spa manager at Conrad Chia Laguna Sardinia, to develop three exclusive treatments for the spa.
“In these treatments, we use local products such as myrtle essential oil, juniper, lavender, and honey cream, all of which are native to Sardinia,” Piras said. “I developed three experiences: I called them experiences because they transcend the conventional massage or ritual. They also include activities outside the Conrad Spa.”
For example, the On the Salt Route is an experience limited to four guests at a time, in which they travel a few kilometers to the nearby Conti-Vecchi salt marshes, and board a train for a tour of the protected archaeological white salt marches and haven for hundreds of pink flamingos. Guests return to the spa for an 80-minute exfoliation service that incorporates salt from the marshes and Sardinian aromatic plants.
The On the Honey Route incorporates Sardinia’s history of honey production by allowing guests to taste different notes of honey and learn about the history of the territory in which it was produced. The service includes a soothing body mask and massage, plus herbal tea with Sardinian honey and ginger.
And the On the Wood Route honors Sardinia’s centuries-old forests and the connection with nature in this experience, which combines nature sounds, the scent of Mediterranean essential oils, and a massage that includes citrus wood cream created exclusively for this service.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.