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Conrad Hotels & Resorts Debuts on the Sardinian Coast

Conrad Chia Laguna Sardinia
Conrad Chia Laguna Sardinia will provide an exclusive oasis on the picturesque Sardinian coastline

SARDINIA, Italy - Hilton (NYSE: HLT) today celebrates the opening of the highly-anticipated Conrad Chia Laguna Sardinia, marking the luxury brand’s debut in Italy. A prime location on Sardinia’s pristine coastline, the hotel overlooks Chia Bay and is nestled between the golden sands of both Monte Cogoni Beach and Dune di Campana Beach. The 107-room resort offers a secluded retreat for travelers seeking total ease and relaxation along with exclusive guest amenities and privileged access to all that the larger Chia Laguna Resort has to offer. Conrad Chia Laguna Sardinia not only marks the brand’s inaugural opening in Italy but also represents Conrad’s expanding global portfolio of distinctive hotels and resorts. 

Simon Vincent, executive vice president and president, EMEA, Hilton, said, “Conrad Chia Laguna Sardinia is a stunning addition to our luxury portfolio in Europe – and Hilton’s third hotel on the island. Sardinia’s natural beauty makes it a desirable destination for discerning luxury travellers, and we’re thrilled to partner with Italian Hospitality Collection once again to introduce the hotel to Hilton’s guests from around the world. With more than 10 new hotels poised to join our Italian portfolio this year in locations including Rome, Padua and Venice, we continue to see considerable growth momentum in Italy, demonstrating the strength and resilience of Hilton’s brands in a dynamic market.” 

Immersed in Nature

Perched on the southern-most tip of the Mediterranean island, the resort is surrounded by awe-inspiring natural beauty. Sand dunes, coastal flora and fauna and pink flamingos give way to both Monte Cogoni and Dune di Campana, renowned as Italy’s most beautiful beaches and found on either side of the resort. These spectacular vistas decorated with hues of natural green and blue are visible from every corner of the property – with rooms, suites, restaurants and pools boasting panoramic views across the iconic bay and lagoon. Chia is a protected habitat to wildlife and is home to countless species as well as wild herbs such as mint, rosemary and thyme which often fill the coastal air with their favourable scent.

Bringing the Outside In

The surrounding natural beauty is reflected in the property’s interior thanks to a unique design concept by Studio Marco Piva – Milanese masters of hospitality design. Inspiration comes from the hotel’s elevated coastal location above the bay with natural materials and neutral tones featured throughout resulting in a harmonious blend of elegance and Mediterranean simplicity. The approach combines contemporary design with local materials such as Sardinian “Biancone di Orosei” marble, a calcareous rock derived from ancient coral and fossils that has a subtle sandy hue. These locally sourced rocks were used to create terraces, seamlessly blending the resort into its surroundings. The hotel lobby features elements of the Sardinian culture, inviting guests to fully experience the location’s cultural background with details such as wall coverings of traditional Sardinian fabrics and furniture decorated with ropes, representing the destination’s nautical roots. 

Authentic Flavours to Suit All Tastes

Conrad Chia Laguna Sardinia offers something for families and couples alike, with the guest rooms divided into two areas dedicated to each type of guest, featuring dedicated swimming pools, private gardens and pathways alongside two restaurants to suit every palette. La Terrazza serves a menu of Mediterranean and international cuisine in an interactive setting where guests can observe the cooking process alongside panoramic views from the al fresco terrace. Sa Mesa – set in an olive grove – features local specialities with a contemporary twist, offering foodies an authentic experience under the twinkling Mediterranean night sky. 

Wellness Sanctuary on the Mediterranean

The on-site Conrad Spa serves as calm haven with an extensive treatment menu and rooftop solarium – where breath-taking views overlooking the entire resort and surrounding landscapes can be enjoyed from a series of pools. 

Dino Michael, senior vice president and global category head, Hilton luxury brands said, “We’re thrilled to introduce Conrad Hotels & Resorts in Italy as the latest marquee opening for the brand following notable openings in Shanghai and Tulum early this year. Located in a destination famous for its turquoise coastline and picturesque mountainous views, Conrad Chia Laguna Sardinia will provide our highly discerning guests with authentic, impactful experiences through Conrad’s renowned purposeful and passionate service.” 

Marcello Cicalò, group director of operations, Italian Hospitality Collection, said, “We are proud to be taking our partnership with Hilton to the next level, having begun last year with the launch of Baia di Chia Resort Sardinia, Curio Collection by Hilton. Conrad Chia Laguna Sardinia will offer exclusive, superlative experiences in a unique location brimming with history and culture, set in the magnificent natural surroundings of southern Sardinia. Our partnership with Hilton is a real boost, increasing the international profile of our resort and Sardinia as a travel destination, and providing a real opportunity to relaunch tourism on the entire island.” 

Conrad Chia Laguna Sardinia is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.

Nightly room rates start from €279 or Hilton Honors members can redeem Points using the Points Explorer tool. All hotels offer fully flexible booking options with free changes and cancellations, with many rates giving guests flexibility to change or cancel up to 24 hours before their arrival day*.

Conrad Chia Laguna Sardinia is located at Via dei Fenicotteri, 52, Località Chia, 09010 Domus de Maria, Cagliari, Italy. For more information or to make a reservation, please visit For more information on Conrad Hotels & Resorts, please visit

Notes to editors

*Some exclusions to the 24-hour window may apply. Please refer to the property’s Rate Details for applicable terms or exceptions, if any, when booking or changing reservations.

Media Contact

Vee BezkorovainajaHilton-EMEA+44 (0) 7583 085 061

About Italian Hospitality Collection

Italian Hospitality Collection brings together hotels, resorts and spas of excellence: unique, chosen for their beauty, their history and the charm of their territory. Those who choose Italian Hospitality Collection live an authentic Experience of Italian Hospitality made of warmth, generosity and passion. Every guest feels that they are at the center of our world, surrounded by attention and immersed in the beauty of art and nature. In Tuscany the three resorts in our collection - FonteverdeBagni di PisaGrotta Giusti - were born as noble thermal residences. They are jewels of history and architecture that have sprung up on natural springs, in some of the most enchanting areas of the region such as the Val d'Orcia, the hills that embrace Pisa and the Valdinievole. In Sardinia, Chia Laguna Resort is immersed in the splendor of one of the most spectacular stretches of the coast, in front of beaches, headlands, coastal lagoons and dunes overlooking the turquoise sea. In Valle d'Aosta, in Courmayeur, Le Massif is an innovative and exclusive project for those who love charming hotels. Since winter 2018 Le Massif offers a new concept of hospitality where the warmth of the Italian welcome is captured by two unsurpassed locations: the Hotel Le Massif, a breath away from the cable car and fashion boutiques, and  the chalet  La Loge du Massif, in the heart of the ski slopes. For more information visit: italianhospitalitycollection.comFacebookInstagramLinkedin.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Conrad Hotels & Resorts

Spanning five continents with a benchmark of nearly 50 properties, creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at, and follow the brand on Facebook, Instagram and Twitter.