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Conrad New York Midtown Launches First‑of‑its‑Kind ‘Little Conrad Suites’ Featuring SmarterKids Toys

hotel kids toys Little Conrad Suite Featuring SmarterKids STEM Corner education
Conrad New York Midtown
These playfully educational accommodations can be booked through Dec. 31, 2022

NEW YORK – Conrad New York Midtown, a 562-room luxury hotel located in the heart of Manhattan, recently launched two family-friendly “Little Conrad Suites'' featuring SmarterKids toys, a teacher-tested and approved brand of Excelligence Learning Corporation, just in time for children heading back to school and looking to continue learning through play while traveling. 

“Our unique location and residential-style suite product lend itself perfectly to family travel and for those looking to feel inspired during their stay,” said Boris Guerov, general manager, Conrad New York Midtown. "We are excited to partner with SmarterKids and look forward to building upon this partnership as time goes on. The teacher-approved, superior toys touch on pillars we focus heavily on within our hotel and as part of Conrad Hotels & Resorts, such as art along with mindfulness, creativity and movement.” 

Perfect for younger travelers ages 3 to 10, the hotel transformed one of its premium accommodations, an Apartment Suite, along with a two-bedroom connecting suite into a haven for families traveling with their children. The suite includes an infusion of $10,000 worth of SmarterKids toys and activities, décor, and more, which form strategic creative corners, reading nooks, art areas, and active zones where families will be entertained, create memories, honor mindfulness and more.

Prior to arrival, guests will choose from the complimentary SmarterKids Toy Menu featuring a variety of curated toys, which will be in-suite upon arrival. Once in the suite, families will be surrounded by SmarterKids products allowing opportunities to learn, grow, and succeed while addressing their specific needs and natural interests through engaging play and exploration. Product selection includes a set of three toys for each age group as follows. Additional toys will be available for sale through the hotel or on SmarterKids’ website via a discount code. 

  • Ages Two to Four: Self-Regulation Stones, earlySTEM Translucent Stacking Pegs, Grip & Stay Blocks 
  • Ages Four and Up: Children’s Yoga Mat + 50 Fun Yoga Activities, Snap Circuit Beginner Electronics, SEL Activities Book: Happiness Journal + Colored Pencils, Imaginary Hand Puppets Kit, 50 Mindfulness Activities 
  • Ages Six and Up: Window Suncatchers Kit, Crystal Garden Science Education Kit 

The family-approved e-commerce brand, SmarterKids, was inspired by the gap forming for kids who had school disrupted with remote learning during the pandemic. Making way to help at-home and work-from-home parents alike, SmarterKids was born to keep their kids engaged during trying times and beyond, without taking over the role of “teacher.” Curating a wide range of fun, quality products including toys, kits, and systems made specifically for preschool and elementary-aged kids, SmarterKids strives to provide kids of all ages the tools they need to thrive. 

Leveraging the expertise of the Teacher Advisory Board and learning professionals, SmarterKids provides innovative input into each toy created and ones selected from trusted name brands. The Learning and Development professionals are experts in the latest research and trends to ensure the toys and kits offered are suited to address the many facets of learning. During the development process at SmarterKids, the team considers factors including kids' brain connections (neural pathways), different learning styles, and how emotions impact the cognitive process. When kids are having fun, they are more curious and interested in retaining information which is why SmarterKids makes sure “fun” is at the core of every product made or sold. 

Family-Friendly Programming 

In addition to the Little Conrad Suite, families can continue their nightly bedtime stories and learning without having to pack books with the hotel’s complimentary Bedside Reading program, offering guests an exclusive reading selection of six to eight books available in print and digital formats. The hotel is ideal for families due to its central location and vicinity to Central Park, Radio City Music Hall, Times Square and more. The spacious suite product and connecting room offerings also provide the comfort and ease families are looking for while on vacation. 

Conrad New York Midtown is located at 151 West 54th Street in New York City. The intellectual and fun residential-style suites are available to book now through Dec. 31, 2022 by calling 1-800-HILTONS or by visiting Little Conrad Suite packages start at $1,200/night. 

For more information about Conrad Hotels & Resorts, please visit Stories From Hilton

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Conrad Hotels & Resorts

Spanning five continents with a benchmark of nearly 50 properties, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at, and follow the brand on Instagram and Twitter.

About Conrad New York Midtown

Located in the heart of Manhattan, the all-suite, luxury Conrad New York Midtown offers discerning travelers a uniquely spacious and innately residential retreat. Conrad New York Midtown’s 54 floors encompass 562 luxury suites, striking views, a curated art program, a 1,500 square foot fitness center and 6,000 square feet of flexible function space. Just steps away from Central Park, the hotel is surrounded by the best of New York City including Rockefeller Center, MoMA and the Theater District. Built in 1987, the property completed a full renovation touching all 54 floors, accommodations, and common spaces in 2019.

About SmarterKids

Teacher-tested and family-approved, SmarterKids is where learning comes to play. Our e-commerce marketplace is designed to help kids learn, grow, and succeed while addressing their specific needs and natural interests through engaging play and exploration. In partnership with teachers and learning + development professionals, we have curated a wide range of fun, quality products including toys and kits, made specifically for preschool and elementary-aged kids to give them everything they need to thrive in this competitive world. Our mission is to make learning fun and to be a trusted source for engaged parents by offering an easy way to find vetted toys that meet your kid’s specific needs and interests. Follow us on Facebook, Instagram, and Twitter.

About Excelligence Learning Corporation

Excelligence is a leader in educational classroom services and solutions to the global early childhood education market. For nearly 40 years, educators and parents have relied upon our 20,000+ innovative, high-quality, and grade-appropriate educational products and teaching resources to make brighter futures for early learners across the globe. Our comprehensive, mission-driven products and services facilitate the social, emotional, cognitive, and physical educational development of young learners to build in each a solid and broad foundation for lifelong learning, well-being, and future success. Excelligence's unparalleled, diversified portfolio of market-leading, award-winning brands leverages cutting-edge technologies, early childhood brain research science, digital-first products, and state-of-the-art fulfillment to deliver industry-leading quality, innovation, service, and value to early childhood educators and parents. The company's brands include Discount School Supply®, Colorations®, Really Good Stuff®, Steve Spangler Science®, Children's FactoryTM, EPI®/Education Products, Inc., Excellerations®, MyPerfectClassroom®, Environments®, SmarterKids, and FrogStreet.